1 son, Alan Reading; married second, Hazel Mary Goodard, September 5, 1927. Teacher Hillsboro (West Virginia) High School, 1914-1915. Officer manager Morris Beef Company, London, England., 1917-1918.
Traveling accountant United States, Bureau Internal Revenue, 1919-1920. Assistant professor, later associate professor West Virginia University, 1921-1927. Assistant professor economics U. Buffalo, 1927-1932, professor head department marketing, 1932-1961.
Fulbright lecturer, department commerce U. Edinburgh, 1955-1956. Visiting professor of marketing University of Arizona, 1958-1959. Visiting professor marketing I.P.S.O.A., Turin, Italy, 1961.
Consultant marketing problems numerous companies.
Born June 7, 1891