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Ralph Cassady

Ralph Cassady, American educator. Recipient American Marketing Association National award, 1952. Member price policies committee Social Science Research Council, 1942-1951, Hall of Fame in distribution Boston conference on distribution, 1954; Member American Economics Association, American Anthropological Association; Member editorial board Journal of Marketing, 1940, 1944-1946, managing editor, 1946-1948, editor-in-chief, 1949-1951.

Background

  • Cassady, Ralph was born on December 30, 1900 in Vallejo, California, United States. Son of Ralph L. and Caroline (Luchsinger) Cassady.

  • Education

    • Bachelor of Science, University California at Berkeley, 1924, Master of Science, 1927, Doctor of Philosophy., 1930.

    Career

    • Teaching fellow economics University of California at Berkeley, 1926-1927. Instructor economics Princeton, 1927-1928. Engaged in study production costs Paramount Pictures, 1928-1929.

      Assistant professor marketing University of Minnesota, 1930-1936. Successively assistant professor, associate professor, professor emeritus University of California at Los Angeles, 1936-1978, director bureau business and economics research, 1949-1968. Visiting professor U. Western Australia, 1963.

    Works

    • Author: (with H.J. Ostlund) The Retail Distribution Structure of the Small City. (with water closet Waite) The Consumer and the Economic Order. (with Wylie L. Jones) The Changing Competitive Structure in the Wholesale Grocery Trade.

      The Nature of Competition in Gasoline Distribution at the Retail Level. Price Making and Price Behavior in The Petroleum Industry. Competition and Price Making in Food Retailing.

      Price Warfare in Business Competition. (with Ralph Cassady III) The Private Antitrust Suit in American Business Competition. Auctions and Auctioneering.

      Exchange by Private Treaty, 1973.

    Religion

    Denomination: Episcopalian

    Membership

    Member price policies committee Social Science Research Council, 1942-1951, Hall of Fame in distribution Boston conference on distribution, 1954. Member American Economics Association, American Anthropological Association. Member editorial board Journal of Marketing, 1940, 1944-1946, managing editor, 1946-1948, editor-in-chief, 1949-1951.

    Connections

    • Married Dorothea Jatho, August 13, 1927. Children: Ralph III, John Michael, Peter William, Patricia Anne.
    • father: Ralph L. Cassady
    • mother: Caroline (Luchsinger) Cassady
    • spouse: Dorothea Jatho
    • children: Ralph III Cassady
    • John Michael Cassady
    • Peter William Cassady
    • Patricia Anne Cassady
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    Born December 30, 1900
    Died February 22, 1978
    (aged 77)
    Nationality

    Award