Persson is known to run the company quite frugally,for instance, only a few executives have mobile–phone privileges. Persson described such budgetary concerns as "crucial" . His frugality was one of the reasons why H&M succeeded.
Carl Stefan Erling Persson was born on the 4th of October, 1947 in Stockholm, the capital of Sweden. His parents are Erling Persson and Margrit Persson. Erling Persson is the founder of the first Hennes store in Vesteras in 1947. It became famous for having stylish and inexpensive women's clothing.