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Philip Andreae Harding

Philip Andreae Harding was American communications-public opinion and marketing research practitioner. Member of Sigma Phi Epsilon Alumni Association, Association Consumer Research (advisory council 1983-1989).

Background

  • Harding, Philip Andreae was born on October 13, 1938 in Summit, New Jersey, United States. Son of Philip McGee and Roberta (Donner) Harding.

  • Education

    • Bachelor, Lehigh University, 1960. Master of Arts in Psychology, Rutgers University, 1966.

    Career

    • Advertising & marketing research units Dancer-Fitzgerald-Sample, Incorporated, New York York City, 1962—1966. Assistant to vice president research National Association Broadcasters (trade association), 1966—1968. Member judging committee annual competition broadcast research grants, 1966—1975.

      Liaison manager Columbia Broadcasting System Inc., NYCCBS Incorporated, New York York City, 1969—1974. Manager research plannning & development, other executive positions Columbia Broadcasting System/Broadcast Group, 1975—1982, director special projects research, 1982—1983. Vice president Office Social and Policy Research Columbia Broadcasting System/Broadcast Group, 1983—1988.

      Trustee, executive committee chairman Marketing Science Institute, Cambridge, 1984—1988. Visiting associate professor communications Boston University, 1990—1991. Senior vice president Myers Communications, Inc., Parsippany, New Jersey, 1991—1993.

      With United States Army, 1967-1969.

    Works

    • Departmental editor Public Opinion Quarterly, 1970-1987, member editorial review board Journal Advertising Research, 1981-1988.

    Religion

    Denomination: Episcopalian

    Membership

    Member of Sigma Phi Epsilon Alumni Association, Association Consumer Research (advisory council 1983-1989).

    Connections

    • Married June Elizabeth Valter, August 14, 2002. Married Sue Anne Woerner, September 2, 1961 (deceased March 1996). Children: Alisa, Leslie Anne.
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    Born October 13, 1938
    • 1960
      Lehigh University
    • 1966
      Rutgers University
    • 1962 - 1966
      Advertising & marketing research units Dancer-Fitzgerald-Sample
    • 1966 - 1968
      assistant, to vice president research National Association Broadcasters (trade association)
    • 1966 - 1975
      member, judging committee annual competition broadcast research grants
    • 1969 - 1974
      liaison manager, Columbia Broadcasting System Incorporated
    • 1983 - 1988
      vice president, Office Social and Policy Research Columbia Broadcasting System/Broadcast Group
    • 1984 - 1988
      trustee, committee chairman Marketing Science Institute
      Cambridge, Massachusetts, United States
    • 1984 - 1988
      executive, committee chairman Marketing Science Institute
      Cambridge, Massachusetts, United States
    • 1990 - 1991
      visiting associate, professor communications Boston University
    • 1991 - 1993
      senior, vice president Myers Communications
      Parsippany, New Jersey, United States
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