Background
Bodian, Nat G. was born on February 12, 1921 in Newark. Son of Louis and Fannie (Gabot) Bodian.
( This is the first reference volume devoted solely to th...)
This is the first reference volume devoted solely to the subject as it applies to the publishing industry.
http://www.amazon.com/gp/product/0894950797/?tag=2022091-20
( All too often a weak or inappropriate title prevents a ...)
All too often a weak or inappropriate title prevents a book from being noticed by its intended audience. Book marketing expert Nat G. Bodian applies his nearly thirty years of experience, together with information from many colleagues, in How to Choose a Winning Title. This quick-reference volume answers questions and provides numerous ideas on titling. Organized for easy use, all types of books are discussed from sci-tech, business, cookbooks, and engineering to reference and college publications.
http://www.amazon.com/gp/product/089774540X/?tag=2022091-20
(A goldmine of tested DM tips and techniques. DM guru Nat ...)
A goldmine of tested DM tips and techniques. DM guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising. Exhaustively indexed to make fast access easy, Direct Marketing Rules of Thumb packs 1,000 priceless time and money saving ideas you need to: prepare, use, and evaluate every DM component--from headlines to offers to credit and collections; locate, select, time, and test top-selling mailing lists for business, professions, medicine, consumers, charities, and more--plus work with list brokers, managers, and compilers; land your share of the $300 billion telemarketing business--including getting started, finding help, preparing scripts, targeting top prospects, selecting lists, and more; sell successuflly through card decks; snag the best prices on paper, printing, production, and mail shop services; create and place low-cost DM space ads; much, much more.
http://www.amazon.com/gp/product/0070063400/?tag=2022091-20
Bodian, Nat G. was born on February 12, 1921 in Newark. Son of Louis and Fannie (Gabot) Bodian.
Student, Essex Junior College. Student, City College of New York. Graduate, New School for Social Research, 1947.
Manager sales and promotion Baker & Taylor Company, Hillside, New Jersey, 1958-1960. Advertising promotion manager Rider Public Company, Hayden Book Company, New York City, 1960-1962. Marketing, promotion manager American Elsevier Public Company, 1963-1971.
Marketing director Transaction Books Rutgers University, New Brunswick, New Jersey, 1971-1972, Crane Russak & Company, New York City, 1972-1976. Marketing manager John Wiley & Sons., Inc. (Wiley-Science-Technology division), 1976-1988.
Founding member, director Professional Publications Marketing Group, 1981. Guest lecturer Boston University, New York University, City University of New York, Fairleigh Dickinson University, University of California at Los Angeles. World War II Southern Atlantic correspondent Yank Magazine.
Editor various military base publications.
( This is the first reference volume devoted solely to th...)
( All too often a weak or inappropriate title prevents a ...)
(A goldmine of tested DM tips and techniques. DM guru Nat ...)
(Book by Bodian, Nat G.)
(Book by Bodian, Nat G.)
(Book by Bodian, Nat G)
Foundation member, secretary New Jersey News Writers Association, 1941. Founding member Dorf Feature Svc./Newark Ledger/Star Ledger, 1938. Founding member, member steering committee Professional Publications Marketing Group, 1984-1988.
Served with United States Army Air Force, 1942-1945, YANK Field Corresponding, 1943-1945.
Married Ruth Naiman, June 28, 1947 (deceased November 28, 2005). Children: Mark, Lester.