Background
Lemert, James Bolton was born on November 5, 1935 in Sangerfield, New York, United States. Son of Jesse Raymond and Caroline Elizabeth (Brown) Lemert.
(News Verdicts, the Debates, and Presidential Campaigns Ne...)
News Verdicts, the Debates, and Presidential Campaigns News Verdicts, the Debates, and Presidential Campaigns by Lemert, James B ( Author ) Hardcover Oct- 1991 Hardcover Oct- 30- 1991
http://www.amazon.com/gp/product/B00IFX790S/?tag=2022091-20
( The most definitive report ever on verdict effects, thi...)
The most definitive report ever on verdict effects, this book gives striking new evidence that media assessments of presidential debates sway voters. The authors conducted 2,350 surveys and extensive analysis of news reports to scrutinize the post-debate news of 1988. They also examined the effects of the attack ads used by Bush and Dukakis. They found that the news media consistently downplay debate content and instead emphasize their own views on candidate performance--media verdicts influence voters as much as the debates themselves. Extensive content analyses and more than 2,350 surveys were conducted to analyze media verdicts on the 1988 debates. The verdicts on Bush, Dukakis, Quayle, and Bentsen announced in post-debate newscasts are compared with those from debates in 1984, 1980 and 1976. The study finds that the news media consistently downplay debate content and instead emphasize their own views on candidate performance. These media verdicts influence voters as much as the debates themselves. The study also examines the effects of attack ads used by Bush and Dukakis, and finds that they backfired--network news probably rebroadcast more excerpts of attack ads in 1988 than ever before. Television journalists, the essays in this book show, have become increasingly less interested in how the debates served the information needs of the voters and increasingly more preoccupied with how they affected the ambitions of the candidates. A noticeable trend in 1988 was as the fall debates went on, voters' beliefs that further debates would be helpful to them went down. Another finding of the study deals with a huge tactical error that the League of Women Voters committed by simultaneously announcing its withdrawal and blasting the format and ground rules imposed on it by the Commission on Presidential Debates. Also, the spin doctors who continually spouted insider information during the 1988 campaign gained more legitimacy and impact than ever before--and had a very strong effect on American public affairs journalism. This intriguing book, which also provides policy recommendations for the debates, their sponsors, and the news media, is useful to journalists, researchers, and civic groups concerned with elections, government, campaign reform, and communications.
http://www.amazon.com/gp/product/0275937585/?tag=2022091-20
Lemert, James Bolton was born on November 5, 1935 in Sangerfield, New York, United States. Son of Jesse Raymond and Caroline Elizabeth (Brown) Lemert.
AB, University of California, Berkeley, 1957; Master in Journalism, University of California, Berkeley, 1959; Doctor of Philosophy, Michigan State University, 1964.
Newspaper reporter, Oakland (California) Tribune, 1955-1956; newspaper reporter, Chico (California) Enterprise-Record, 1957, 58-60; assistant professor journalism, Southern Illinois U., Carbondale, 1964-1967; assistant professor, U. Oregon, Eugene, 1967-1969; associate professor, U. Oregon, Eugene, 1969-1976; professor school journalism/committee, U. Oregon, Eugene, since 1976; director division committee research, U. Oregon, Eugene, 1967-1994; director graduate program School Journalism, U. Oregon, Eugene, 1983-1986, 88-93. Chairperson task force to revise faculty governance U. Oregon, 1983-1984, member senate, 1981-1983, 86-88, 93-94, member president's advisory county, 1990-1991, chairperson president's advisory county, 1991-1992, member graduate county, 1984-1986, 89-90, 94-96, chairperson graduate county, 1993-1994, chairperson task force on research and graduate education, 1990-1991.
(Criticizing the Media demonstrates in specific and practi...)
(News Verdicts, the Debates, and Presidential Campaigns Ne...)
( The most definitive report ever on verdict effects, thi...)
Member Oregon Alcohol and Drug Education Advisory Committee, 1968-1969. President South Hills Neighborhood Association, 1976-1977, board directors, 1982-1984, 86-88. Board directors Traditional Jazz Society Oregon, 1981-1983, 87.
Vice president Metropolitan Cable Access Corporation, 1983-1984. Member executive board American Association of University Professors, 1975-1976, 91-94. Member state executive committee, head chapter Association Oregon Faculties, 1981-1983, 85-87, state vice president, 1987-1989, delegate to Oregon Faculties Political Action Committee, 1986-1989.
Member Association Education in Journalism and Mass Communications (vice chairperson civic journalism interest group 1995-1996), American Association Public Opinion Research, American Political Science Association, Phi Beta Kappa (membership chairman 1985-1986, vice president, president 1989-1991).
Married Rosalie Martha Bassett, March 23, 1972.