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Sally Archer Altrocchi

Sally Archer Altrocchi, American, Italian television sales executive. Chair Acquired Immune Deficiency Syndrome Peer Education, Monterey Bay area, 1989-1990; member Junior League, San Francisco. Member Ad Club Monterey Bay (president 1988-1991), Junior League (Monterey, committee chair 1988-1990).

Background

  • Altrocchi, Sally Archer was born on September 4, 1960 in Bethesda, Maryland, United States. Daughter of Paul Hemenway and Pencie (McBride) Altrocchi.

  • Education

    • Bachelor, Stanford University, 1982.

    Career

    • Sales assistant Station KOFY-television, San Francisco, 1982-1984. Media assistant Macy's Broadcast Advertising, 1984-1985. Media buyer Western International Media corporation, 1985-1988.

      Local sales professional Station KSBW-television, Salinas, Monterey, 1988-1989, national sales manager, 1989-1990. General sales manager Station KSMS-television, Salinas-Monterey, 1991-1992. Executive Mediaforce Ad Agency, Italy, 1992-1994.

      International marketing director Gucci, Italy, 1994-1997. Director public relations and advertising Prada, Italy, 1997-1998, Sally Altrocchi International Communications, Milan, since 1998. Student television Production Workshop, Stanford University, Palo Alto, California, 1981.

      Internship committee Bay Area Society for television, Advertising and Radio, San Francisco, 1984-1988. Media planning class Media Directors Council, San Francisco, 1986. Participant broadcast sales seminar Gillett Group, Inc., Virginia Beach, Virginia, 1988.

    Membership

    Chair Acquired Immune Deficiency Syndrome Peer Education, Monterey Bay area, 1989-1990. Member Junior League, San Francisco. Member Ad Club Monterey Bay (president 1988-1991), Junior League (Monterey, committee chair 1988-1990).

    Personality

    Interests

    Tennis, travel.

    Connections

    • father: Paul Hemenway Altrocchi
    • mother: Pencie (McBride) Altrocchi
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    Born September 4, 1960
    (age 57)
    Nationality
    • 1982
      Stanford University
    • 1982 - 1984
      Sales assistant, Station KOFY-television
      San Francisco, California, United States
    • 1984 - 1985
      media assistant, Macy's Broadcast Advertising
    • 1985 - 1988
      media buyer Western Intern, ational Media Corporation
    • 1988 - 1989
      local sales professional Station KSBW-television
      Salinas, California, United States
    • 1991 - 1992
      general sales manager, Station KSMS-television
    • 1992 - 1994
      executive, Mediaforce Ad Agency
      Italy
    • 1994 - 1997
      intern, ational marketing director Gucci
      Italy
    • 1997 - 1998
      director, public relations and advertising Prada
      Italy
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