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Louis William Stern

Louis William Stern, American marketing educator, consultant.


  • Stern, Louis William was born on September 19, 1935 in Boston, Massachusetts, United States. Son of Berthold Summerfield Stern and Gladys (Koch) Cohen.

  • Education

    • AB, Harvard University, 1957. Master of Business Administration in Mktg, University Pennsylvania, 1959. Doctor of Philosophy in Mktg, Northwestern University, 1962.


    • Member staff business research and consumer marketing sections Arthur D. Little, Inc., Cambridge, Massachusetts, 1961-1963. From assistant professor business organization to professor Ohio State University, Columbus, Ohio, 1963—1970, professor marketing, 1970—1973. From professor marketing to A. Montgomery Ward professor marketing Northwestern University, 1973—1983, John D. Gray distinguished professor marketing, 1983—2001, John D. Gray distinguished professor emeritus marketing, since 2001.

      On leave as executive director Marketing Science Institute, Cambridge, Massachusetts, 1983-1985. Thomas Henry Carroll Ford Foundation visiting professor Harvard University Graduate School Business Administration, 1984-1985. Dorinda and Mark Winkelman Distinguished Scholar senior fellow, co-director Jay H. Baker Retailing Initiative, The Wharton School, University Pennsylvania, 2004—2006.

      Member board trustees Williston Northhampton School, Easthampton, Massachusetts, since 2006. Board directors Academy Urban School Leadership, Chicago, since 2008. Member staff National Commission on Food Marketing, Washington, 1965-1966.

      Visiting associate professor business administration University California, Berkeley, 1969-1970. Guest lecturer York University, University Minnesota, University Kentucky, University of California at Los Angeles, Ohio State University, University North Carolina, Duke University, University Wisconsin, University Pittsburgh, University Chicago, Massachusetts Institute of Technology, University Michigan, University Pennsylvania, Cornell University, University Missouri, Norwegian School of Economics and Business Administration. Faculty associate Hernstein Institute, Vienna, Austria, 1976-1977, Management Centre Europe, 1988-1996.

      Faculty associate Gemini Consultant Inc., Montvale, New Jersey, 1977-1996, member midwest advisory board, 1989-1994. Xerox research professor Northwestern University, 1981-1982. Consultant to Federal Trade Commission, 1973, 80.

      Visiting scholar University California, Berkeley, 1997-2001. Member faculty advisory board Civil Service Commission Index, 1997-1998. Co-director Jay H. Baker Retailing Initiative Wharton School, University Pennsylvania, 2004.

      Board directors, Academy Urban School Leadership, Chicago, since 2007.


    • The Chief Marketing Officer Journal - Volume I
    • ABOUT THE CMO JOURNAL: Despite the uniqueness of the role played by the Chief Marketing Officer, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices.


    Member executive committee Northwest Area Council on Human Relations, Columbus, 1971—1972. Member American Association of University Professors, American Marketing Association (member program committee educators conference 1971, chairman committee 1978, Paul D. Converse award 1986, Richard D. Irwin Distinguished Marketing Educator of Year 1994), Hellenic Institute Marketing (honorary), Beta Gamma Sigma.


    • Married Rhona L. Grant. Children: Beth Ida, Deborah Lynn.
    • father: Berthold Summerfield Stern Cohen
    • mother: Gladys (Koch) Cohen
    • spouse: Rhona L. Grant
    • children: Beth Ida Stern
    • Deborah Lynn Stern
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    Born September 19, 1935
    • 1957
      Harvard University
    • 1959
      University Pennsylvania
    • 1962
      Northwestern University
    • 1961 - 1963
      Member, staff business research and consumer marketing sections Arthur D. Little
      Cambridge, Massachusetts, United States
    • 1963 - 1970
      from assistant, professor business organization to professor Ohio State University
      Columbus, Ohio, United States
    • 1983 - 1985
      on leave as executive, director Marketing Science Institute
      Cambridge, Massachusetts, United States
    • 1984 - 1985
      Thomas Henry Carroll Ford Foundation visiting professor, Harvard University Graduate School Business Administration
    • 2004 - 2006
      Dorinda and Mark Winkelman Distinguished Scholar, Retailing Initiative
    • 2004 - 2006
      co-director Jay H. Baker, Retailing Initiative
    • 2006
      member, board trustees Williston Northhampton School
      Easthampton, Massachusetts, United States
    • 2008
      board director, s Academy Urban School Leadership
      Chicago, Illinois, United States
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