Background
Sheth, Jagdish Nanchand was born on September 3, 1938 in Rangoon, Burma. Arrived in the United States, 1961, naturalized, 1975. Son of Nanchand Jivraj and Diwaliben Sheth.
( While the world is still coming to grips with the impli...)
While the world is still coming to grips with the implications of globalization, Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets investigates what the globe's economic and geopolitical future looks like and discovers the unfolding of an unprecedented realignment of forces. Based on extensive study and analysis, the authors of this compelling book argue that regionalization will replace the much celebrated globalization, characterized by extensive North-South integration between developed and developing nations. Authors Jagdish N. Sheth and Rajendra S. Sisodia describe how the world is evolving into three huge economic and political unions, which will take shape by 2020, and make various predictions.
http://www.amazon.com/gp/product/0761934901/?tag=2022091-20
(This thought-provoking book chronicles the evolution of m...)
This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
http://www.amazon.com/gp/product/0471635278/?tag=2022091-20
(Winning Back Your Market: The Inside Stories of the Compa...)
Winning Back Your Market: The Inside Stories of the Companies that Did It Winning Back Your Market presents nine fundamental strategies for regenerating corporate efforts with tactical options for the service, consumer, and industrial sectors. Each strategy demonstrates case histories of successful revitalization of services and products, or plans for putting into practice the strategic options. About the Author: Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis. About Marketing Classics Press: Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations have identified key works, which are available in electronic and print versions.
http://www.amazon.com/gp/product/1613110006/?tag=2022091-20
( The first book to examine voter behavior from both psyc...)
The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politicians need to understand today's voter. It puts forth a comprehensive theory of voting behavior and empirically tests it on four recent elections; its prediction rate is as high as 95 percent in some cases. Section A examines the need to understand voter behavior and analyzes the traditional methods researchers have used in the past; Section B puts forth the author's new theory; Section C tests that theory; and Section D describes its implications for the present and the future. A tested recipe book for public policymakers as well as candidates, their media people, and their campaign strategists on all levels, this volume also includes sample surveys which pollsters can use to design their own polls.
http://www.amazon.com/gp/product/0275921875/?tag=2022091-20
business administration educator
Sheth, Jagdish Nanchand was born on September 3, 1938 in Rangoon, Burma. Arrived in the United States, 1961, naturalized, 1975. Son of Nanchand Jivraj and Diwaliben Sheth.
Bachelor of Commerce with honors, University Madras, 1960. Master of Business Administration, University Pittsburgh, 1962. Doctor of Philosophy, 1966.
Research associate, assistant professor, Graduate School Business, Columbia University, 1963-1965;
assistant professor, Massachusetts Institute of Technology, 1965-1966;
assistant professor, Columbia University, 1966-1969;
associate professor business administration, University of Illinois, Urbana, 1969-1971;
acting head Department, University Illinois, 1970-1972;
professor and research professor, University of Illinois, 1971-1973;
I.B.A. Distinguished professor and research professor, University of Illinois, 1973-1979;
Walter H. Stellner Distinguished professor and research professor, University of Illinois, 1979-1983;
Robert E Brooker Distinguished professor marketing and research, University of Southern California, Los Angeles, 1983-1991;
Charles H. Kellstadt professor marketing, Emory University, Atlanta, since 1991. Founder, director Center for Telecommunications Management University of Southern California, since 1985, Center Relationship Marketing Emory University, 1992. Visiting professor Indian Institute Management, 1968.
Visiting lecturer International Marketing Institute, Harvard University, 1969. Albert Frey visiting professor marketing U. Pittsburgh, 1974. Conductor seminars for industry and government.
Consultant to industry.
( While the world is still coming to grips with the impli...)
(Winning Back Your Market: The Inside Stories of the Compa...)
( The first book to examine voter behavior from both psyc...)
(This text seeks to make a connection between customer beh...)
(This thought-provoking book chronicles the evolution of m...)
(An incisive primer on how to make sure new technology-bas...)
(Book by Sheth, Jagdish N.)
(Great vintage book!)
Fellow: American Psychological Association, Academy Marketing Science (Marketing Educator award 1989, Distinguished fellow 1996). Member: American Marketing Association (P. D. Converse award 1992, Richard D. Irwin Distinguished Marketing Educator 2004, Charles Coolige Parlin award 2004).
Married Madhuri Ratilal Shah, December 22, 1962. Children: Reshma J., Raju J.