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Arthur Jay Kover

Arthur Jay Kover, American marketing educator, consultant. New York State Regents scholar, Cornell State scholar, 1949-1954, University scholar Yale University, 1954-1957; Wilson University fellow Yale University, 1959, Special Research fellow National Institute of Mental Health, Yale University, 1968-1970.

Background

  • Kover, Arthur Jay was born on June 16, 1932 in New York City. Son of Theodore and Anita Pearl (Robinson) Kover.

  • Education

    • Bachelor, Cornell University, 1953. Master of Arts in Sociology, Yale University, 1954. Doctor of Philosophy in Sociology, Yale University, 1970.

    Career

    • Senior project director department of research Kenyon & Eckhardt, Incorporated, New York York City, 1960-1964, vice president, director research, 1979-1981. Vice president, manager department of research Foote, Cone & Belding, 1964-1969. Assistant professor organizational behavior Cornell University, Ithaca, New York, 1970-1978.

      Vice president, director research development J. Walter Thompson Company, New York City, 1978-1979. Director research and strategy planning Cunningham & Walsh, Inc., 1981-1987. Senior vice president- research Northwest Ayer, Inc., 1987-1991.

      Professor marketing graduate school business administration Fordham University, 1991—2001, chair marketing area, 1993—1998. Management fellow Yale School Management, New Haven, since 2001. Vice president, associate research director Benton & Bowles, Incorporated, New York York City, 1972-1974.

      Member corporation research & development committee, new business committee J. Walter Thompson Company, New York City, 1978-1979, strategy planning board, New York operating committee Kenyon & Eckhardt, Inc., 1979-1981. Vice president Cunningham & Walsh, Incorporated, New York York City, 1981, senior vice president, 1982, trustee profit sharing plan, 1985, managing director board directors strategy & planning committee, quality committee, 1986. Adjunct professor marketing graduate school business administration New York University, 1985-1990.

      Independent marketing and organizational consultant in field. 1st lieutenant United States Army, 1954-1956.

    Works

    • Author: (with others) America as a Mass Society, 1963. Book review editor Administrative Science Quarterly, 1971-1973. Member edition review board Journal Advertising Research, 1982-1992, associate editor, 1991-1998, editor in chief Journal Advertising Research, 1998.

      Contributor articles to professional journals. Public papers. Reviewer in field.

    Membership

    Fellow Academy Marketing Science, Society Applied Anthropology. Member American Marketing Association (executive), American Sociological Association, Communications Research Council, Market Research Council (councilman at large, 1986-1987, president 1989-1990), Association Consumer Research, Lotos Club, Elizabethan Club, Franklin Inn Club.

    Connections

    • Married Eugenia Marie Wetzel, January 16, 1971 (divorced). Children: Amy R., Ezra W. Married Margaret Sater Lord, March 23, 1991.
    • father: Theodore Kover
    • mother: Anita Pearl (Robinson) Kover
    • spouses: Eugenia Marie Wetzel
    • Margaret Sater Lord
    • children: Amy R. Kover
    • Ezra W. Kover
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    Born June 16, 1932
    Nationality
    • 1953
      Cornell University
    • 1954
      Yale University
    • 1970
      Yale University
    • 1960 - 1964
      Senior, project director department of research Kenyon & Eckhardt
    • 1964 - 1969
      vice president, department of research Foote
    • 1964 - 1969
      manager, department of research Foote
    • 1970 - 1978
      assistant professor, organizational behavior Cornell University
      Ithaca, New York, United States
    • 1978 - 1979
      vice president, research development J. Walter Thompson Company
    • 1978 - 1979
      director, research development J. Walter Thompson Company
    • 1981 - 1987
      director, research and strategy planning Cunningham & Walsh
    • 1987 - 1991
      senior, vice president- research Northwest Ayer
    • 1991 - 2001
      professor, marketing graduate school business administration Fordham University
    • 1993 - 1998
      professor, marketing graduate school business administration Fordham University
    • 2001
      management, fellow Yale School Management
      New Haven, Connecticut, United States
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