Background
Assael, Henry was born on September 12, 1935 in Sofia, Bulgaria. Son of Stanley Isaac and Anna (Behar) Assael.
(The Wageningen UR Library Catalogue contains bibliographi...)
The Wageningen UR Library Catalogue contains bibliographic data on books and periodicals held by the libraries of Wageningen University and Research Centre and some 15 associated libraries. Holding data are added to each record. ... Subjects covered include Agrotechnology, Food and Food Production, Plant and Animal Sciences, Soil Science, Geo-information, Landscape and Spatial Planning, Water and Climate, Ecosystem Studies, Economics and Society. ... The joint collections of the participating libraries cover a substantial part of ...
http://www.amazon.com/gp/product/0030166225/?tag=2022091-20
(Tailored for upper-level undergraduate and MBA students, ...)
Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.
http://www.amazon.com/gp/product/0618222154/?tag=2022091-20
(The book introduces decision-making at the beginning, pro...)
The book introduces decision-making at the beginning, providing students with a framework for understanding the characteristics of and various factors influencing consumer behavior. The given chapter overviews recaps core principles and also explains the relationship between chapters. The global applications of consumer behavior boxes focus on the similarities and differences across international boundaries and the strategic applications of consumer behavior features look at how organizations and managers confront current consumer behavior challenges. It contains research assignments that allow students to practice the concepts presented in the textbook. I. Introduction to consumer behavior ii. The individual consumer iii. Group and cultural influences iv. Marketing action
http://www.amazon.com/gp/product/8177225219/?tag=2022091-20
Assael, Henry was born on September 12, 1935 in Sofia, Bulgaria. Son of Stanley Isaac and Anna (Behar) Assael.
Bachelor of Arts cum laude, Harvard University, 1957; Master of Business Administration, University of Pennsylvania, 1959; Doctor of Philosophy, Columbia, 1965.
Assistant professor marketing School Business, St. John's U., Jamaica, New York, 1962-1965; assistant professor marketing, Hofstra U., Hempstead, New York, 1965-1966; professor marketing Stern School Business, New York University, since 1966; department chairman, New York University, 1979-1991. Consultant American Telephone & Telegraph Company, New York Stock Exchange, Nestle Company, Inc., GTE, Columbia Broadcasting System, American Can Company.
(Tailored for upper-level undergraduate and MBA students, ...)
(The Wageningen UR Library Catalogue contains bibliographi...)
(The book introduces decision-making at the beginning, pro...)
(This book should be of interest to students taking market...)
(This text takes a managerial approach to consumer behavio...)
(Paperback book)
Member American Marketing Association, Association Consumer Research.
Married Alyce Friedman, August 19, 1961. Children: Shaun Eric, Brenda Erica.