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Robert Louis Berl

Robert Louis Berl, American marketing educator, academic administrator.

Background

  • Berl, Robert Louis was born on March 29, 1935 in Cincinnati. Son of Robert and Blanche Catherine (Flynn) Berl.

  • Education

    • Bachelor of Business Administration, University Cincinnati, 1959. Master of Business Administration, Georgia State University, 1969. Doctor of Philosophy in Business Administration, Georgia State University, 1983.

    Career

    • Assistant department manager Shillito's Department Store, Cincinnati, 1957-1960. Sales representative Thermo-Fax Sales, 1960-1961, Ashland (Kentucky) Oil and Refining Company, 1961-1966. Trust new business officer 1st National Bank Atlanta, 1966-1971.

      Senior vice president trust division Jacksonville (Florida) National Bank, 1972-1977. President Coordinated Plan Services, Inc., Jacksonville, 1977-1978. Graduate teaching assistant department marketing Georgia State University, Atlanta, 1978-1980.

      Instructor marketing division business administration Kennesaw College, Marietta, Georgia, 1980-1982. From assistant professor to associate professor department marketing University Memphis, 1982-1989. Professor department marketing Memphis State University, from 1989, chair department marketing, 1987-1990.

      Interim dean Fogelman College Business and Economics University Memphis, 1990-1991. Interim associate dean external relations Fogelman College Business and Economics, Memphis State University, 1991-1992, acting interim dean, 1992, associate dean external relations, from 1992. Part-time instructor department marketing Georgia State University, Atlanta, 1970-1971.

      Instructor finance and banking Florida Junior College, Jacksonville, 1972-1978. Member dean's search committee Fogelman College Business and Economics, 1990-1991, chair strategic planning committee, since 1994. Member Memphis State University Dean's Council, 1990-1991, 92.

      Chair search committee Shelby County Chair of Excellence in International Economics, 1993-1994. Consultant in field.

    Works

    • Author: (with others) Sales Management: Decision Making for Improved Profitability, 1980. (with D.N. Bellenger, D.M. Traylor) A Review of the Sales Management Literature for the Decade of the 1970's. (with others) Contributions in Marketing, 1987, Study Guide to Accompany Marketing Principles and Practices, 1987.

      (with R.E. Sweeney, W.J. Winston) Health and Human Services Marketing: Text, Cases and Readings. Editor: Business Experts Reference Guide: 1992-1993, 1992. Contributor articles to journals.

    Membership

    Marketing coordinator Clean Tennessee Program, 1983-1984. Instructor professional development program American Cemetery Association, 1983, 84, 85, 86, 87. Member advisory board Junior Achievement Greater Memphis, Inc., 1990-1992.

    Member advisory board Salvation Army Memphis, since 1991, secretary, since 1993. Member campaign cabinet, co-chair loaned executive training program United Way Greater Memphis, 1991. With United States Navy, 1955-1957.

    Fellow American Marketing Association (national and Memphis chapter chair human resources committee 1987-1988, treasurer Memphis chapter 1983-1986). Member Southern Marketing Association, Sales and Marketing Executives (national and Memphis chapter chair marketing research committee 1983-1984, 85-86), The Planning Forum (member advisory board 1990-1991), The Economic Club Memphis (executive director since 1992), Rotary, Beta Gamma Sigma.

    Connections

    • Married Elizabeth Duncan, October 1957 (divorced May 1976). Children: Laura Jean Berl Rink, Linda Jane Berl Krebs, David Duncan. Married Betty Summer, June 5, 1976.
    • father: Robert Berl
    • mother: Blanche Catherine (Flynn) Berl
    • spouses: Elizabeth Duncan
    • Betty Summer
    • children: Laura Jean Berl Rink Berl
    • Linda Jane Berl Krebs Berl
    • David Duncan Berl
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    Born March 29, 1935
    Died April 6, 2005
    (aged 70)
    Nationality
    • 1959
      University Cincinnati
    • 1969
      Georgia State University
    • 1983
      Georgia State University
    • 1957 - 1960
      Assistant, department manager Shillito's Department Store
      Cincinnati, Ohio, United States
    • 1960 - 1961
      sales representative Thermo-Fax Sales
    • 1961 - 1966
      sales representative Thermo-Fax Sales
    • 1966 - 1971
      trust new business officer, 1st National Bank Atlanta
    • 1972 - 1977
      senior, vice president trust division Jacksonville (Florida) National Bank
    • 1977 - 1978
      president, Coordinated Plan Services
      Jacksonville, Florida, United States
    • 1978 - 1980
      graduate teaching assistant, department marketing Georgia State University
      Atlanta, North-West, South Africa
    • 1980 - 1982
      instructor, marketing division business administration Kennesaw College
      Marietta, Georgia, United States
    • 1982 - 1989
      from assistant, professor to associate professor department marketing University Memphis
    • 1987 - 1990
      professor, department marketing Memphis State University
    • 1990 - 1991
      interim dean Fogelman College Business and Economics University Memphis
    • 1991 - 1992
      interim associate, dean external relations Fogelman College Business and Economics
    • 1992
      interim associate, dean external relations Fogelman College Business and Economics
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