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Jennifer Chang Coupland

Jennifer Chang Coupland, American marketing educator. Scholar, Northwestern University Kellogg School, 1993-1996; faculty fellow, Advertising Educational Foundation, 1999. Member of Association for Consumer Research.


  • Coupland, Jennifer Chang was born on June 5, 1971 in San Diego, California, United States. Daughter of Howard Hai-Yain and Tao-Tao Chang.

  • Education

    • Bachelor of Science, University California, Berkeley, 1993. Master of Science, Northwestern University, 1996. Doctor of Philosophy, Northwestern University, 1998.


    • Assistant professor marketing Pennsylvania State University, University Park, 1998—2003, clinical professor marketing, since 2003.


    • Contributor British Broadcasting Corporation documentary Buyology: The Science of Shopping, articles to professional journals.


    Member of Association for Consumer Research.


    • Married John Neil Coupland, May 19, 2002.
    • father: Howard Hai-Yain
    • mother: Tao-Tao Chang
    • spouse: John Neil Coupland
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    Born June 5, 1971
    (age 46)
    • 1993
      University California
    • 1996
      Northwestern University
    • 1998
      Northwestern University
    • 1998 - 2003
      Assistant, professor marketing Pennsylvania State University
      University Park, Pennsylvania, United States