Over and above his vocation for fashion, John has always been passionately interested in rock music, which he also injects into his creations, blending it with “street chic”, his own peculiarly irreverent style and magisterially produced prints, all, of course, with sartorial precision. Another fundamental element of John Richmond’s philosophy is the “street culture”, as seen in such slogans as “Destroy, Disorientate, Disorder”, “Diamond Dog”, “Eat Cake”, “Wanna be your Dog”. John’s close ties with the music industry have led him to dress stars such as Madonna, Mick Jagger, Annie Lennox, Duran Duran, Axl Rose and Bryan Adams.
John Richmond is a fashion designer. He is a celebration of the energy, creativity and unpredictability of youth and street culture.Each line is heavily influenced by musical movements, blended with “street chic”, John’s own irreverent style and luxurious precision. These fundamental elements of the philosophy have led to the iconic slogans “Destroy, Disorientate, Disorder”, “Diamond Dog” and “Eat Cake”.
In 1987 he struck out on his own and launched Destroy, a diffusion line consisting of t-shirts and jeans that came in at a far more affordable price range compared to his pricey mainline. The first collection was all about the more for way of thinking and the denim came in packs of eight with t-shirts and jackets that offered a different look to his popular, expensive leathers. Word got out to packs of cool kids across Britain and in no time, Destroy matched the John Richmond label in popularity. Through Saverio Moschillo John was able to produce his collections at Falber Confezioni based in Forli, and use Moschillo’s global distribution network with showrooms across the world. The high quality of Falber’s production, the strength of the Moschillo showroom and staff, and above all the mutual respect and trust between the two partners are the key to the brand’s success.
The current collections are organised in two lines: the main line “John Richmond” and the diffusion line “RICHMOND”, featuring both a prêt-a-porter and denim range. The variety of products is expanding continuously: in addition to eyewear, underwear and beachwear collection, the junior line and footwear, in 2009 the launch of the “John Richmond” and “John Richmond for Men” perfumes signed the grand entrance of the brand in the beauty universe, followed shortly by “Viva Rock” young feminine fragrance. John Richmond and RICHMOND items are entirely Made in Italy, and distributed through Moschillo’s efficient showrooms network, located in all the most important and prestigious location in Italy and abroad: Milan, Naples, Rome, Paris, Dusseldorf and New York.