After obtaining my first degree in Berlin, I worked in industry, commerce and insurance (also, during World War II and for some years after, in the service of the United Kingdom Ministry of Agriculture) with the consequence that I re-entered the academic fold about twenty years later in life than most of my fellow economists. I suppose that it was due to my early practical experience that even my essays in pure theory were written with the world outside the ivory tower in mind, but I soon found that my main sphere of interest was that of the problems of pricing, especially (but not exclusively) with regard to consumer behaviour. It is a source of satisfaction to me that the methods developed with the help of my research associates, and to which I gave the name of ‘buyresponse analysis’, have proved to be of practical help to the manufacturers of fast-moving consumer goods and are in widespread use.
Senior Lector, University Nottingham, 1947-1969, University Sheffield, 1969-1970, University Leeds, 1970-1971, University York, 1971-1972, University Essex, 1972-1973, University Newcastle, 1973-1974. Visiting Professor, Universities Virginia, 1964, Clermont, France, 1980, 1981. Member, Ford Foundation Workshop, Carnegie Institute, Institution Technology, 1965.
Pricing Consultant, Director Pricing Research Ltd., London, England. Member, Nottingham University Consumer Study Group, since 1974. Founder-ed. Applied Economics.
Editorial Board,/. Economics Psychology', Guest Editor, European J. Marketing.