Background
Reeves, Rosser was born on September 10, 1910 in Danville, Virginia, United States. Son of Thomas R. and Mary Scott (Watkins) Reeves.
Reeves, Rosser was born on September 10, 1910 in Danville, Virginia, United States. Son of Thomas R. and Mary Scott (Watkins) Reeves.
Student of University Virginia, 1928-1930.
Newspaper reporter Richmond Times-Dispatch, 1929. Advertising manager Morris Plan Bank Virginia, 1930-1933. Copywriter New York City advertising agencies, 1934-1938.
Copy chief Blackett-Sample-Hummert, New York City, 1938-1939. With Ted Bates & Company, Inc. and predecessor firms, New York City,1940-1966, vice president, copy chief, 1942-1948, partner, head creative department, 1949-1955, chairman of the executive committee, 1953, vice Chairman of the Board, 1955, Chairman of the Board, 1955-1966. President The Tiderock Corporation, New York City, 1967-1969.
Limited partner Oppenheimer & Company, 1966-1967. Limited partner Bacon, Stevenson & Reeves, 1968-1970. Chairman of the Board Daniel Starch Inc., New York City, 1968-1970, Rosser Reeves Inc., advertising, New York City, 1976-1980.
Deputy chairman industry and labor President Truman's Citizens Food Committee, 1948. Originator, director Eisenhower television spot campaign, 1952. Member Foreign Operations Administration Marketing Commission to West Germany, 1953.
Chairman board American Chess Foundation, 1958-1974. Trustee Randolph-Macon Woman's College, 1956-1970;trustee national board St. Johns College, Annapolis, Maryland., Santa Fe, New Mexico Named honorary fellow Smithsonian Institution. Named Copywriter's Hall of Fame, 1964.
Member Foreign Operations Administration Marketing Commission to West Germany, 1953. Chairman board American Chess Foundation, 1958-1974. Clubs: Racquet and Tennis, New York Yacht, Doubles, Manhattan Chess (president 1971-1972), Players (New York City).
Married Elizabeth Lovejoy Street, December 2, 1934. Children: Rosser Scott, Abbot Street, Elizabeth Lovejoy Duryea.