Background
Settle, Robert Burton was born on August 5, 1934 in Princeton, Minnesota, United States. Son of Robert R. and Kathryn M. (Luby) Settle.
(The Survey Research Handbook, 3/e by Alreck and Settle ha...)
The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.
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(What makes people buy the things they do? This audio cass...)
What makes people buy the things they do? This audio cassette offers marketers insight into the buying behavior of American consumers. It reveals the hidden needs, motivations, and physical and psychological influences behind their buying habits. Presents invaluable information that can be applied to product design, packaging, marketing, and advertising. Describes how consumers learn about products and develop attitudes toward products and brands, stores and services.
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Settle, Robert Burton was born on August 5, 1934 in Princeton, Minnesota, United States. Son of Robert R. and Kathryn M. (Luby) Settle.
Bachelor, Dominican College, 1965; Master of Business Administration, University of Wisconsin, Milwaukee, 1967; Doctor of Philosophy, University of California at Los Angeles, 1970.
Staff announcer, WPRE Radio, Prairie Du Chien, Wisconsin, 1958-1959; production manager, WBEL Radio, Beloit, Wisconsin, 1959-1960; station manager, WRAC Radio, Racine, Wisconsin, 1960-1967; assistant professor marketing, U. Florida, Gainesville, 1970-1972; assistant professor marketing, San Diego (California) State University, 1972-1976; associate professor, San Diego (California) State University, 1976-1981; professor, San Diego (California) State University, 1981-1988; professor emeritus, San Diego (California) State University, since 1988; professor marketing, Bentley College, Waltham, Massachusetts, 1988-1990; professor marketing, Salisbury State University, Maryland., since 1990. Board directors Psychometric Systems Inc., San Diego, 1975-1986. President Associated Business Cons., San Diego, Boston, since 1987.
(What makes people buy the things they do? This audio cass...)
(The authors explain how to find specific, profitable mark...)
(The Survey Research Handbook, 3/e by Alreck and Settle ha...)
Member American Marketing Association, Association Consumer Research, Academy Mktg Science, Southwestern Marketing Association, American Psychological Association, Beta Gamma Sigma.
Married Pamela L. Alreck.