Mrs. Prada was born in Milan, Lombardia, Italy, on May 10, 1949. Italy. The second of three children, Miuccia Prada was born into an affluent family. Her father, Luigi ("Gino") Bianchi, headed a company that manufactured putting-green mowers. Her mother, Luisa, was an heiress to the luxury-goods company then known as Fratelli Prada ("Prada Brothers"), of which her mother became head in 1958.