Career
A passionate person by nature, Sergey has always been very creative and entrepreneurial. Sergey Kushchenko was one of the founders of Ural-Great, a professional basketball club in Permanent, Russia. In the late nineties under Sergey’s leadership, Ural-Great grew to be one of the top Russian clubs.
Seats were sold out for every game, and the Euroleague recognized Ural-Great for its outstanding organization and entertainment.
In 2002, CSKA Moscow recruited Kushenko to lead its organization. Sergey attracted the best coaches and players and introduced many innovations strengthening the club
During the next four years his successful business and sports strategies lifted CSKA to a first-class status among world clubs and put Russia back on the map of great basketball countries. In 2005, Euroleague included CSKA in the marketing commission, and Kushchenko became part of the Euroleague Council.
In 2006, Sergey was appointed the head for the Central Sports Army Club in Moscow which entailed more than forty different sports including hockey, basketball, tennis, swimming, and biathlon.
In 2009, Kushchenko was invited by Mikhail Prokhorov to become Chief Executive Officer of the Russian Biathlon Union. On September 2, 2010 Kushchenko was elected as the first vice-president of the International Biathlon Union. Sergey Kushchenko remains Mikhail Prokhorov’s chief adviser for sport affairs
In May 2011 he was appointed to the New Jersey Nets Board of directors.