Background
Samli, A. Coskun was born on July 21, 1931 in Istanbul, Turkey. Son of S. Seref and Guzin (Tuncer) Samli. came to the United States in 1954.
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book
Counterturbulence Marketing: A Proactive Strategy for Volatile Economic Times
( Since the U.S. economy has been plagued recently by a d...)
Since the U.S. economy has been plagued recently by a deep and long recession, this unique book has a particularly important message. It takes the position that a proactive marketing strategy can protect the firm from the adverse impact of market turbulence. The author makes the case that the firm must revise its orientation toward being more marketing oriented, and then must develop a counterturbulence marketing strategy that is coined in this book as value marketing. Since turbulence in the American market is expected to intensify, it is expected that this book's contribution will be specific and significant. In order to implement a successful value marketing plan, the firm must be extremely sensitive to market changes and must be able to counteract these within a very short period of time. If the firm can detect changes early and can swiftly counteract these changes with a value marketing plan, then its chances to survive and prosper are enhanced. After reviewing briefly the causes and nature of turbulence in U.S. markets, the author establishes the importance of marketing as a counterturbulence weapon. In fact, the book implies that success in the market place is dependent on the firm's ability to manage itself against turbulence. The author posits that unless the firm takes the position that the customer is not only king but is everything, it will be impossible to survive constantly occurring and strengthening market turbulence. This position revision provides the firm with the opportunity to establish a proactive marketing program that is the blueprint for revising its product, price, and promotion strategies quickly and effectively. Furthermore, the value marketing plan thrives on value-added distribution and logistics processes. Adopting a counterturbulence marketing strategy begins with an attitude change on the part of the firm's executives. These executives must run the firm not by a bottom line but for a bottom line. This orientation change is primarily facilitated by opportunity budgeting. Ideal as supplemental reading in advanced marketing classes, this book will make an important impact on the thinking and orientation of business decision makers.
http://www.amazon.com/gp/product/0899307965/?tag=2022091-20
Marketing and the Quality-of-Life Interface
( The book is best suited as a resource for students in s...)
The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.
http://www.amazon.com/gp/product/089930124X/?tag=2022091-20
Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy
( The author contrasts Adam Smith's market to the prevail...)
The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary. Marketing can achieve greater profits and higher quality of life for the whole society by being consumer oriented and proactive, and by considering consumers' well-being the highest priority. Marketing must reach out and cater to, not only the mainstream core markets, but to those who are less than equal opportunity consumers. These are special market segments such as the poor, elderly, minorities, and those who are particularly vulnerable. Marketing must also develop environment and consumer-friendly products and services. The prevailing market conditions in the United States are in favor of certain select groups. Furthermore, many conditions in the existing market are borderline pathological and need to be corrected. In addition to these, there are those consumers who are very vulnerable such as the elderly, the poor, the undereducated, and the frail. These groups cannot make the best purchase decisions nor do they have access to many facets of the market. Marketing must make a special effort to provide education, information, and protection for them and must bring as many people as possible into the mainstream of the economy. Unless marketing can take a proactive position and bring about products and services that are good, functional, and non-hazardous, consumers will not be able to optimize their purchase decisions.
http://www.amazon.com/gp/product/0899306284/?tag=2022091-20
A. Coskun Samli
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A. Coskun Samli, American Marketing professional. Named Distinguished Lecturer Fulbright, Turkey, 1985. Board of directors Academy of Marketing Science, Miami, 1980-1985, chair member Downtown Blacksburg Inc. 1981. Fellow Academy of Marketing Science; member American Marketing Association, Southern Marketing Association, Academy of International Business, Beta Gamma Sigma., Torch Club.
Education
Master of Arts and Bachelor, Academy of Comm. Sciences, Istanbul, 1953; Master of Business Administration, U. Detroit, 1956; Doctor of Philosophy, Michigan State University, E. Lansing, 1962.
Career
Assistant professor admiral, California State University, Sacramento, 1961-1965; associate professor marketing, Southern Illinois U., Carbondal, Illinois, 1965-1966; associate professor business admiral, University of Southern California, 1966-1968; professor of marketing, Virginia Polytechnic Institute and State University, Blacksburg, 1968-1988; distinguished professor, North Carolina State University, Greensboro, 1986-1987; research professor marketing, U. N. Florida, since 1988.
Achievements
Works
book
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Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy
( The author contrasts Adam Smith's market to the prevail...)
-
Marketing and the Quality-of-Life Interface
( The book is best suited as a resource for students in s...)
-
Counterturbulence Marketing: A Proactive Strategy for Volatile Economic Times
( Since the U.S. economy has been plagued recently by a d...)
-
Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy
Membership
Board of directors Academy of Marketing Science, Miami, 1980-1985, chair member Downtown Blacksburg Inc. 1981. Fellow Academy of Marketing Science. Member American Marketing Association, Southern Marketing Association, Academy of International Business, Beta Gamma Sigma., Torch Club.
Interests
Connections
Married July 12, 1976. Children: Evan K, Sherife Ayla.
