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Adrian Sargeant Edit Profile

marketing educator

Adrian Sargeant, British Marketing educator. Member Chartered Institute Marketing (education liaison officer 1994), Institute Management, Institute Charity Fundraising Mgrs., Institute Direct Marketing.

Background

Sargeant, Adrian was born on October 27, 1964 in Plymouth, Devon, United Kingdom. Son of Brian Francis and Gwendolene Doreen (Owen) Sargeant.

Education

Master of Business Administration, Heriot-Watt University, 1993. Doctor of Philosophy, Exeter University, 1996.

Career

He is also an Adjunct Professor of Philanthropy at the Lilly Family School of Philanthropy at Indiana University where he was the first Hartsook Chair in Fundraising. Sargeant is also an Adjunct Professor of Fundraising at the Australian Centre for Philanthropy and Nonprofit Studies, Queensland University of Technology, Brisbane, Australia. He is one of the world’s foremost authorities in the domain of fundraising, being consistently voted one of the top ten most influential people in the field by readers of Professional Fundraising Magazine.

He was cited as the Wall Street Journal's Gift of the Week, 13 October 2006\r\n Professional In 2004, Sargeant pioneered the public information website www.charityfacts.org designed to bolster public trust and confidence in the UK’s charity sector. The site is underpinned by an ongoing benchmarking study tracking the fundraising performance of a cross section of charities. More recently, Sargeant developed the UK’s new National Occupational Standard for Fundraising, specifying the skills and knowledge required of fundraisers working in a variety of different roles within the profession.

In 2008, he was honoured by the Institute of Fundraising for his services to the profession of fundraising, becoming an Honorary Fellow of the Institute. Along with Stephen Lee, Lindsay Boswell and Peter Maple, Sargeant is calling for a greater investment in meaningful fundraising research in the UK\r\n In 2012, Sargeant joined Bloomerang, a nonprofit fundraising software start-up, as Chief Scientist, helping to incorporate concepts from his 2004 book Building Donor Loyalty: The Fundraiser's Guide To Increasing Lifetime Value into the company's software. In 2014, Sargeant was tapped to lead the philanthropic psychology research centre at Plymouth University.

Achievements

  • In 2010, he received a Civil Society Award for his Outstanding Contribution to Fundraising and was named to the prestigious Nonprofit Times' Top 50 Power and Influence List.

Works

Membership

Member Chartered Institute Marketing (education liaison officer 1994), Institute Management, Institute Charity Fundraising Mgrs., Institute Direct Marketing.

Connections

father:
Brian Francis Sargeant

mother:
Gwendolene Doreen (Owen) Sargeant