Background
Sargeant, Adrian was born on October 27, 1964 in Plymouth, Devon, United Kingdom. Son of Brian Francis and Gwendolene Doreen (Owen) Sargeant.
(The third edition builds on the success of previous editi...)
The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Developments in relationship and public sector marketing, for example the increasing emphasis on partnerships, as well as in fundraising media such as the Internet and SMS messaging, are reflected in the new edition. The text is divided into three parts, beginning with an introduction to the nonprofit sector and the topic of marketing. It then moves on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding, and positioning. The text concludes with a series of chapters that explore the application of marketing in a number of specific contexts. The new edition will be accompanied by an online resource centre for the first time, comprising the following features: Student resources: Web links to other websites of value to students specialising in the field Self test quizzes (MCQs) Details of new research work of relevance to students Practitioner Insights boxes (boxed examples from industry) Further reading list Podcasts from practitioners and from own lectures and presentations Lecturer resources: A Lecturer's Manual comprising: PowerPoint slides of the diagrams in the book Additional case studies of approximately 500 words (2-3 per sector specific chapter) Guidance on how to use the case studies
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Sargeant, Adrian was born on October 27, 1964 in Plymouth, Devon, United Kingdom. Son of Brian Francis and Gwendolene Doreen (Owen) Sargeant.
Master of Business Administration, Heriot-Watt University, 1993. Doctor of Philosophy, Exeter University, 1996.
He is also an Adjunct Professor of Philanthropy at the Lilly Family School of Philanthropy at Indiana University where he was the first Hartsook Chair in Fundraising. Sargeant is also an Adjunct Professor of Fundraising at the Australian Centre for Philanthropy and Nonprofit Studies, Queensland University of Technology, Brisbane, Australia. He is one of the world’s foremost authorities in the domain of fundraising, being consistently voted one of the top ten most influential people in the field by readers of Professional Fundraising Magazine.
He was cited as the Wall Street Journal"s Gift of the Week, 13 October 2006
Professional In 2004, Sargeant pioneered the public information website www.charityfacts.org designed to bolster public trust and confidence in the United Kingdom’s charity sector.
The site is underpinned by an ongoing benchmarking study tracking the fundraising performance of a cross section of charities. More recently, Sargeant developed the United Kingdom’s new National Occupational Standard for Fundraising, specifying the skills and knowledge required of fundraisers working in a variety of different roles within the profession.
In 2008, he was honoured by the Institute of Fundraising for his services to the profession of fundraising, becoming an Honorary Fellow of the Institute. Along with Stephen Lee, Lindsay Boswell and Peter Maple, Sargeant is calling for a greater investment in meaningful fundraising research in the United Kingdom
In 2012, Sargeant joined Bloomerang, a nonprofit fundraising software start-up, as Chief Scientist, helping to incorporate concepts from his 2004 book Building Donor Loyalty: The Fundraiser"s Guide To Increasing Lifetime Value into the company"s software.
In 2014, Sargeant was tapped to lead the philanthropic psychology research centre at Plymouth University.
(The third edition builds on the success of previous editi...)
Member Chartered Institute Marketing (education liaison officer 1994), Institute Management, Institute Charity Fundraising Mgrs., Institute Direct Marketing.