Background
Filho, Alberto Oliveira Lima was born on March 20, 1933 in Jaboticabal, Brazil. Son of Alberto Oliveira and Lygia Souza (Dia) L.
Filho, Alberto Oliveira Lima was born on March 20, 1933 in Jaboticabal, Brazil. Son of Alberto Oliveira and Lygia Souza (Dia) L.
Bachelor of Business Administration, EAESP-FGV, San Paulo, Brazil, 1962; Master of Business Administration in Marketing, Michigan State University, 1964; Master of Arts in Advertising, Michigan State University, 1972; Doctor of Philosophy in Marketing, Michigan State University, 1972.
Professor, Escola Administraç+210o Empresas, San Paulo, 1963-1976;
academic, dean, Escola Superior Propaganda Marketing, San Paulo, 1977;
visiting professor, Control Michigan U., Mount Pleasant, Michigan, 1986-1987;
visiting professor advertising, Michigan State University, Lansing, 1988-1989;
professor international, James Madison College
visiting scholar, NAL International Rels., Lansing, 1988-1989;
visiting professor, U. Federal Parana, Curitiba, P.R., since 1989. Adjunct Professor Michigan State University, since 1989. Cons M.W.M.-General Electric Company, San Paulo, 1966-1986.
Valmet advisor Valet of Brazil San Paulo, 1985-1986.
Director Sociedade Hipica Paulista, 1976-1980. Member Association Brasileira Marketing (director 1984-1986).
Married Ada Maria Oliveira Lima, January 16, 1963. Children: Alberto, Marta.