( Brands must build a new relationship with their custom...)
Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing right into them. Today, it's within the product itself that a brand has the most leverage with consumers. So where should companies start? They must take their brands back to their foundations and realize that the message is not the product, but that the product is the message. Authors Alex Bogusky and John Winsor have worked with some of the most important brands in today's marketplace, including American Express, Best Buy, Burger King, Coca-Cola, Google, Nike, Microsoft, Patagonia, and Toyota, utilizing the tools they discuss in this book. Writing in a swift, irreverent style, Bogusky and Winsor make readers feel like they are getting a front-row seat at a top-level marketing strategy session.
http://www.amazon.com/gp/product/1932841571/?tag=2022091-20
Alex Bogusky was born on July 31, 1963 in Miami, Florida. His father Bill Bogusky and his uncle Albert Bogusky, ran Miami-based design shop, The Brothers Bogusky. His mother Dixie, was an art director for several magazines until she eventually joined the family design business.
He attended North Miami Elementary School and graduated from North Miami Senior High School in 1981.
Bogusky left Communist Party+Bachelor in 2010. In July 2010, he retired from the advertising industry. In October 2010, he announced via Twitter that he would be leaving self-created post of "chief insurgent officer" at advertising holding company Molecular Delivery Corporation Partners to now being the lead "insurgent in the new consumer revolution" at his new venture, FearLess Cottage.
Alex is married and has two children.
He just might return to Marketing. Bogusky was the 16th employee of advertising agency Crispin Porter in 1989.
He became Creative Director of the agency five years later, was named a partner in 1997 and became Company-Chairman in January 2008. In 2009 he received an honorary Doctor of Philosophy from the University of Colorado.
He was also named Creative Director of the Decade in Adweek magazine"s Best of 2000s issue.
Bogusky was the Chief Creative Officer of Molecular Delivery Corporation Partners Incorporated. from January to July 2010. Bogusky partnered with SodaStream International in 2012 to design a 30-second television commercial promoting sustainability. The ad showed thousands of soda bottles exploding while people make drinks using their Sodastream machines.
lieutenant was banned in the United Kingdom on account of being deemed "a denigration of the bottled drinks market." A version of the commercial is expected to be shown at Super Bowl XLVII in February 2013.
From his base at the FearLess Cottage in Boulder, Colorado, Bogusky has expanded his role as brand advocate to also being a consumer and social advocate. In 2010 and 2011, he broadcast a live-streaming online talk show to discuss what he sees as a new relationship between people, brands and culture.
This new relationship emphasizes transparency, sustainability, democracy and collaboration among businesses and consumers. In October, 2010, Bogusky called on the public to help write a new Consumer Bill of Rights for the 21st Century.
In January 2011, Bogusky and Schuham partnered with designer John Bielenberg to launch, a creative community for accelerating social ventures under the shared values of a unified brand. is described as part community, part business prototyper, and part collaborative brand.
A network of creative people prototyping progressive ventures designed to solve social problems. In January 2014, Bogusky joined with Toby Krout, Stephen Groth and Jose Vieitez to launch Boulder, a Colorado based Seed accelerator aimed at funding and developing startups in the industries of internet, mobile and software — particularly firms in the media, design, marketing and ad tech sectors.
( Brands must build a new relationship with their custom...)
Married Ana Bogusky; 2 children.
