Designer Alex Perry assists in preparing a model backstage prior to the Alex Perry show on the second day of Rosemount Australian Fashion Week Spring/Summer 2008/09.
Fashion designer Alex Perry arrives for the official launch of GLACÉAU vitaminwater at Customs House on July 6, 2009 in Sydney, Australia.
A graduate of the prestigious East Sydney Fashion Design Studio, from early on Alex and his label have carried a unique trademark signature: beautifully cut hand crafted pieces with quality finishes in the most luxurious fabrics.
Launching his eponymous label in the early 1990's, Alex's gowns were instantly acclaimed by leading Australian magazines.
Appearing first on the pages of Vogue Australia, it wasn't long before the personality behind the brand began to shine as brightly as his gowns and Alex soon emerged as Australia's most well known fashion designer celebrity.
Appearing on Foxtel's ratings winner, Australia's Next Top Model, Alex is the only judge to have appeared in all seven
consecutive seasons. The live finale show in Spring 2010 was the highest rating TV episode ever on subscription TV, making headlines around the world.
In 2011, Alex signed on as Design mentor for the Australian series of Project Runway with host, Megan Gale. He has just finished filming his second season.
Nicknamed as "Australia’s Most Glamorous Designer", Alex Perry has dressed some of the world's most beautiful women since he launched his label ten years ago.
Elle Macpherson, Linda Evangelista and Claudia Schiffer lead the long list of 'Perry Girls' who had donned the designer's magnificent ball gowns and sensational red carpet eveningwear.
Attesting to his talent are the numerous editorials Alex Perry has received from "Vogue", "Marie Claire", "Cleo", "Studio", "Bazaar" and "Bride Magazine".
Known for his penchant for romance and eye for beauty, Alex Perry also creates wedding gowns in addition to his RTW and couture lines.
"Alex Perry Ready-to-Wear" and "Alex Perry Haute Couture", are available exclusively from Alex Perry at The Strand, Sydney.
In 1992 Perry opened his first atelier creating gowns, corsets and sheaths. "Vogue Australia" photographed these gowns that became the Alex Perry trademark signature in his first editorial shoot.
He was a designer at the inaugural Mercedes Australian Fashion Week held in May 1995, and has shown collections each year.
In 1998 - his first collection "ready-to-wear"
In May 2002 he launched his Sydney salon at The Strand Arcade.
In 2006 - Perry's debut accessories collection.
