Background
Alexander took his father’s black labeled blend (called at the time Walker’s Old Highland) and added two more blends—Old Highland (white label), Special Old Highland (red label)—to the line.
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Alexander Walker
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Career
At the same time the original blend was renamed Extra Special Old Highland (black label)
In 1909 Alex’s brother George oversaw the creation of the Johnnie Walker Striding Manitoba logo, and the rebranding of the lines as Johnnie Walker White Label, Johnnie Walker Red Label, and Johnnie Walker Black Label. The brothers discontinued White Label during World War I to move the brand more upscale, and in 1932 Alex introduced his last blend, Johnnie Walker Swing. Sir Alexander was knighted in 1920.
Walker retired in 1940, and on his death left all of his blending notes to the now public company.
Membership
In the inter-war years he was a member of the pro-British independence group Right Club.
