Career
He inherited the company in 1857 and expanded its business, exporting whisky throughout the British Empire. In 1867 he registered Old Highland Whisky, one of the earliest brands to be trademarked. From that time it has had the now famous slanted black and gold label.
In the late 1870s he switched to the distinctive square bottle design.
George ran marketing and distribution through the London office. Alex oversaw production, blending, and became an industry spokesman and whisky magnate.