Background
White, Alexander William was born on November 10, 1956 in New York City. Son of Jan Victor White and Ruth Kessler Van Slyck.
(Approach page design in a revolutionary new way! Unlike o...)
Approach page design in a revolutionary new way! Unlike other graphic design books, The Elements of Graphic Designreveals the secrets of successful graphic design from the unique perspective of the page’s “white space.” With the help of carefully selected examples from art, design, and architecture, the book illuminates the role of each design element and how it can be rendered more effective by including white space in the page architecture. The book also demonstrates how white space can lend “sound” to typography or shift the “weight” of a page. Clear, insightful comments are presented in a dynamic page design, and interactive design elements, thought-provoking captions, and scores of illustrations challenge designers to “think out of the box.”.
http://www.amazon.com/gp/product/1581152507/?tag=2022091-20
( This very popular design book has been wholly revised a...)
This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design.
http://www.amazon.com/gp/product/1581157622/?tag=2022091-20
White, Alexander William was born on November 10, 1956 in New York City. Son of Jan Victor White and Ruth Kessler Van Slyck.
Bachelor of Fine Arts, Kent State University, 1978. Master of Fine Arts, Syracuse University, 1983.
Assistant art director BDO International (Barton, Durstine & Osborn) and Batten Company, New York City, 1979-1980. Art director Homer & Durham, 1980-1981. Principal Alexander White Visual Communications, since 1983.
Associate professor graphic design Hartford Art School/U. Hartford, West Hartford, Connecticut, 1985—2000. Adjunct professor City College of New York, Parsons School Deisgn, Fashion Institute of Technology, New York City, since 2002.
(Approach page design in a revolutionary new way! Unlike o...)
( This very popular design book has been wholly revised a...)
Board directors Type Directors Club, Capital Arts Association, Hartford, 1987-1990. Vice president Burlington (Connecticut) Land Trust, 1995-1997. Deacon Avon Congregational Church, Avon, Connecticut, 1994-1997.