Background
Alfred Gescheidt was born on December 19, 1926 in New York, United States.
https://www.amazon.com/Illustrated-Generals-Cigarette-Gescheidt-Paperback/dp/B00YZMDHMW/ref=sr_1_3?keywords=Alfred+Gescheidt&qid=1577341890&sr=8-3
1992
1964
https://www.amazon.com/Naps-Postcard-Book-Alfred-Gescheidt/dp/0764925237/ref=sr_1_4?keywords=Alfred+Gescheidt&qid=1577341951&sr=8-4
2003
Alfred Gescheidt was born on December 19, 1926 in New York, United States.
Alfred Gescheidt graduated with honors from The High School of Music & Art in 1944 and went to the Art Students League of New York on a scholarship. After completing his required year of military service, he enrolled at the University of New Mexico in Albuquerque, where he studied with Raymond Jonson. In 1949, having decided to become a photographer, he transferred to the Art Center School in Los Angeles, where he studied commercial photography with Will Connell and George Hoyningen-Huene.
Alfred Gescheidt returned to New York City in 1950 to work as a freelance photojournalist. In the summer of 1951 he had a one-man show at the Village Camera Club. His work first appeared in Life magazine in 1951, when he won fourth prize in the picture story division in the magazine's contest for young photographers. From 1955 on he worked primarily in advertising and commercial photography, and he stopped doing photojournalism in the early 1960s.
His work appeared on record album and book covers, calendars, posters, greeting cards and postcards, and in many newspapers and magazines, including Colliers, Cue, Esquire, Ladies Home Journal, Life, Look, Mademoiselle, Modern Photography, The National Enquirer, New York, Newsweek, Omni, Pageant, Parade, People, Popular Photography, Saturday Evening Post, The National Star, The New York Times, This Week, and Time, among others.
In 1964 Alfred Gescheidt collaborated with Frank Jacobs on the book 30 Ways to Stop Smoking, which featured 30 of Gescheidt's manipulated photographs.
Among his most successful posters was "Ronbo", published in 1985, which combined the head of a smiling President Ronald Reagan with the body of the movie character Rambo. The poster was included in the Library of Congress's 2010 exhibition Hope for America: Performers, Politics and Pop Culture, as an example of "politics and camp".
Alfred Gescheidt died in New York City on 22 January 2012.
Alfred Gescheidt married Rae Russel (professional photographer and member of The Photo League) and had two children, Andrew Gescheidt (b. 1958) and Jack Gescheidt (b. 1960).
