Education
He graduated from Northwestern University in 1923, where he played football, and became an ad executive.
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Alfred Steele
Edit Profilechairman Chief Executive Officer
Career
He first worked for the Coca-Cola Company, as vice president of marketing. He later became the Chief Executive Officer of the Pepsi-Cola Company in 1949. Under his management, sales tripled between 1955 and 1957.
He reduced the sugar content of the sodas and introduced Pepsi products to third world countries.
He worked for Pepsi until his death from a heart attack in April 1959. Herbert L. Barnet, Steele"s handpicked successor as chairman and Chief Executive Officer, appointed her to the Board of Directors.
In Joan Crawford"s later career, product placement for Pepsi can be seen in several films, including Strait-Jacket (1964) and Berserk! (1967) Crawford would remain on the Board of Directors of Pepsi-Cola Company until her forced retirement in 1973. The two had their ashes interred in a crypt together upon Crawford"s death in 1977.
They are interred in Ferncliff Cemetery in Hartsdale, New New York
His crypt marker incorrectly lists his middle initial as "M" for no explained reason.
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Born
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Died
April 4, 1959 (aged 57) -
Nationality
United States