He is best remembered as the proprietor of Alfred Bird & Sons, a company founded by his father Alfred Bird, the inventor of baking powder and the powdered custard that bears his name. Bird was born in Birmingham and educated at King Edward"s School, Birmingham. In 1867 he joined his father"s company.
In 1878 he took full control of the company following the death of his father, and began an ambitious programme of modernisation and expansion.
Studied at King Edward’s School, Birmingham. Manufacturer; retired 1905.
Bird also continued to innovate with new products such as a powdered egg substitute, jelly crystals and tablet jellies. In 1900 Alfred Bird & Sons Limited became a public limited company. Bird retired as chairman and managing director of the company in 1905.
He was knighted in the 1920 New Year Honours for his services to the reorganisation of Overseas Officers" Clubs and to discharged servicemen and old age pensioners and created a baronet, of Solihull in the County of Warwick, in the 1922 New Year Honours for his patronage of art and for donating paintings to the Houses of Parliament.
However, he died a few days after the Letters Patent were issued for his baronetcy. Alfred Frederick Bird died on 7 February 1922, aged 72, shortly after being run over by a car in Piccadilly, London.
The company continued as a family run business until 1947, when the American company General Foods Corporation acquired control of the company. Birds remains to this day a major food brand, although its products are no longer made in Birmingham.
Premier Foods assumed ownership of the brand in the mid-2000s.
Alfred Frederick Bird is interred in a large family vault within the grounds of Robin Hood Cemetery, Streetsbrook Road, Shirley, Solihull.
Conservative.
29th United Kingdom Parliament. 30th United Kingdom Parliament. 31st United Kingdom Parliament]
He stood unsuccessfully as the Unionist candidate on Wednesbury at the 1906 general election, and at the January 1910 general election he was elected as the Member of Parliament (Member of Parliament) for Wolverhampton West, a seat which he held until his death.
