Background
Rosenshine, Allen Gilbert was born on March 14, 1939 in New York City. Son of Aaron and Anna (Zuckerman) Rosenshine.
(A famous ad for Levy's Jewish Rye Bread showed an African...)
A famous ad for Levy's Jewish Rye Bread showed an African-American kid, smiling after biting a deli sandwich obviously made with their product. The headline read: You don't have to be Jewish to love Levy's. And you don't have to be in advertising (or even in business) to love these laugh-out-loud stories, a result of Allen Rosenshine's nearly 45 years in advertising.The moguls he's known -- many of America's most recognizable captains of industry -- appear in scenes uncustomary to any corporate boardroom. The mobsters he's dealt with come off as characters far more comic than threatening. The megastars he's met, from presidents to pop artists to pro athletes, are captured here as no camera has ever seen them. When these crowds mixed with the madcap world of Madison Avenue, it was never business as usual.Funny Business is funny, it's about business, but more than that, it's about being human. It's about all of us-- the only creatures on earth that can really laugh, most meaningfully at ourselves.
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Rosenshine, Allen Gilbert was born on March 14, 1939 in New York City. Son of Aaron and Anna (Zuckerman) Rosenshine.
AB, Columbia College, New York City, 1959.
Copywriter, J.B. Rundle (advertising), New York City, 1962-1965; copywriter, Batten, Barton, Durstine & Osborn, New York City, 1965; copy supervisor, Batten, Barton, Durstine & Osborn, New York City, 1967; vice president, Batten, Barton, Durstine & Osborn, New York City, 1968; associate creative director, Batten, Barton, Durstine & Osborn, New York City, 1970; senior vice president, creative director, Batten, Barton, Durstine & Osborn, New York City, 1975-1977; executive vice president, Batten, Barton, Durstine & Osborn, New York City, 1977-1980; president, Batten, Barton, Durstine & Osborn, New York City, 1980-1982; chief Executive officer, Batten, Barton, Durstine & Osborn, New York City, 1981-1986; chairman, Batten, Barton, Durstine & Osborn, New York City, 1983-1986; also director, member Executive Committee, Batten, Barton, Durstine & Osborn, New York City president, chief Executive officer, BDO International (Barton, Durstine & Osborn) and Batten Company International, New York City, 1984-1986; also board directors, BDO International (Barton, Durstine & Osborn) and Batten Company International, New York City president, chief Executive officer, Omnicom Group, New York City, 1986-1988; chairman, chief Executive officer, BDO International (Barton, Durstine & Osborn) and Batten Company Worldwide, New York City, since 1989. Lecturer general studies Brooklyn College, 1961-1965.
(A famous ad for Levy's Jewish Rye Bread showed an African...)
Founding member board directors, member executive committee Partnership for Drug-Free America, since 1986. Member of International Advertising Federation, American Association Advertising Agencies.
Married Suzan Weston-Webb, August 31, 1979. Children: Andrew, Jonathan.