Background
Jewler, Allen Jerome was born on March 24, 1935 in Washington, District of Columbia, United States. Son of Morris Jewler and Esther (Birnman) Cherner.
(CREATIVE STRATEGY IN ADVERTISING provides everything you ...)
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
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(YOUR COLLEGE EXPERIENCE: STRATEGIES FOR SUCCESS, CONCISE ...)
YOUR COLLEGE EXPERIENCE: STRATEGIES FOR SUCCESS, CONCISE MEDIA EDITION, Sixth Edition, provides students with an intelligent introduction to the basic skills and strategies that they can use to succeed in college. Both academic and social/behavioral skills are explored in this useful tool that will help students achieve and employ strategies. A Student CD-ROM is packaged with every new copy of the text. The book/CD-ROM combination provides a variety of assessments and exercises that will give the student hands-on opportunities for self-assessment and exploration.
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(This thoroughly updated edition of a pioneering classic c...)
This thoroughly updated edition of a pioneering classic combines proven material on timeless issues such as learning strategies, critical thinking, time management, relationships, and personal health with new information on cutting-edge trends, topics, and technology important to today's students. The text reflects a stronger focus on purpose, life planning, and practical career preparation, as well as integrated coverage of current technology. Each chapter includes a new portfolio component that combines these themes by encouraging you to electronically document your ideas and achievements, giving you practical computer experience while creating a valuable record to share with future employers. Real-life student profiles and abundant, engaging writing prompts help you to understand your own experiences in a broader context, while lists of relevant resources, on campus and online, offer support to help you deal with challenges and ultimately succeed in college.
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( Written by the leading authorities on the first-year se...)
Written by the leading authorities on the first-year seminar, Your College Experience offers students practical help in making the transition to college and getting the most out of their time there. Because new students have to juggle challenges as diverse as getting along with roommates, keeping up with a heavier study load, conducting research, and planning for a career, Your College Experience covers a full range of survival, study, academic, and work skills. Speaking with evident respect for students at all kinds of institutions, with all kinds of learning styles, and with all kinds of backgrounds, the authors ask them to consider their own goals, their purposes for being in college. Your College Experience then gives students what they need to take control: concrete information, active learning opportunities, critical thinking strategies for making good decisions, and the nuts-and-bolts tools for making these decisions into reality. Added material in the eighth edition addresses new and growing issues in students’ worlds, including avoiding academic dishonesty, creating a portfolio, using technology effectively, achieving information literacy, and managing online relationships. Additionally, a series of interviews with real students shows how others are handling the challenges of the college experience.
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(The most thoroughly revised edition yet! Featuring extens...)
The most thoroughly revised edition yet! Featuring extensive revisions to the Learning chapters and a new chapter on memory, YOUR COLLEGE EXPERIENCE, 7e continues its 20-year tradition of providing straightforward, intelligent coverage of the skills students need to succeed in college today. New co-author Betsy Barefoot has updated and added new research materials throughout, and worked to streamline the text. Now only 16 chapters, the book presents more current information in fewer chapters than ever before. Also new to this edition: iLrn College Success! Available with new copies of the book, this innovative teaching tool lets instructors create assignments that students can use to assess their mastery of topics covered in the book. Assignments are automatically graded, providing instructors and students with immediate feedback on student performance. iLrn gives students the power to prioritize and strategically use their study time, while it gives instructors the power to tailor their in-class time to meet their students' most pressing needs. Author John Gardner is a well-known proponent of the first-year seminar and was instrumental is creating the National Resource Center for the First-Year Experience and Students in Transition at the University of South Carolina. He and co-authors Jewler and Barefoot continue to write, research, and travel to support the First-Year Experience.
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(This book focuses on the idea that good advertising alway...)
This book focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs. The text moves through the creative process step by step, focusing first on the creative person, then on strategy and problem solving. New chapters on research and specialized audiences and new examples and illustrations reveal the changing face of today's advertising.
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(CREATIVE STRATEGY IN ADVERTISING provides everything stud...)
CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising.
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(CREATIVE STRATEGY IN ADVERTISING, 11E, International Edit...)
CREATIVE STRATEGY IN ADVERTISING, 11E, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
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(CREATIVE STRATEGY IN ADVERTISING provides everything you ...)
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
http://www.amazon.com/gp/product/1133307264/?tag=2022091-20
( Written by the leading authorities on the first-year se...)
Written by the leading authorities on the first-year seminar and grounded in research, Your College Experience offers students practical help in making the transition to college and getting the most out of their time there. Speaking with evident respect for students at all kinds of institutions, with all kinds of learning styles, and with all kinds of backgrounds, the authors ask them to consider their own goals, and their purposes for being in college. Particularly relevant to today’s students, a new Money chapter discusses managing money, building credit, and financing college. A new chapter on Emotional Intelligence helps students recognize their own strengths and weaknesses so they can understand themselves better and direct their own path. A fresh, clean new design eliminates clutter so that students can focus on the important topics.
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(Book by Gardner, John N., Jewler, A. Jerome, Barefoot, Be...)
Book by Gardner, John N., Jewler, A. Jerome, Barefoot, Betsy O., Scruby, Jennifer
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( Authored by three of the nation's leading experts on th...)
Authored by three of the nation's leading experts on the first-year experience, this Concise version of Your College Experience continues a 20-year tradition of straightforward, realistic, and intelligent coverage of the skills students need to succeed in college. This less expensive, more streamlined concise edition contains the chapters and topics instructors across the country identified as being most relevant to all kinds of students at all kinds of schools. Gardner, Jewler, and Barefoot address the goals of today’s seminar courses: helping students develop a clear sense of purpose in college, assisting them in making the right choice of academic major, and engaging them in learning — especially through the use of technology — in a manner that is both inviting and informative.
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(This powerful revision provides students with everything ...)
This powerful revision provides students with everything they need to be successful as advertising professionals in today's fast-changing media environment. Up-to-the-minute coverage of advertising on the Web is covered in an entirely new Chapter 11, "The Internet: The Ultimate Direct," and the book has been updated throughout to provide fresh and contemporary examples of advertising campaigns for all media. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step, focusing first on the creative person, then on strategy and problem solving. With extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising.
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Jewler, Allen Jerome was born on March 24, 1935 in Washington, District of Columbia, United States. Son of Morris Jewler and Esther (Birnman) Cherner.
Bachelor of Science in Journalism, University Maryland, 1956. Master of Arts in American Civilization, University Maryland, 1957.
Advertising copywriter, Kal, Ehrlich & Merrick Advertising, Washington, 1965-1968; advertising copywriter, Henderson Advertising, Greenville, South Carolina., 1968-1972; professor, University of Southern California College Journalism and Mass Communications, Columbia, since 1972; co-director freshman seminar, University of Southern California, Columbia, 1983-1989.
(This thoroughly updated edition of a pioneering classic c...)
(The most thoroughly revised edition yet! Featuring extens...)
( Authored by three of the nation's leading experts on th...)
( Written by the leading authorities on the first-year se...)
(YOUR COLLEGE EXPERIENCE: STRATEGIES FOR SUCCESS, CONCISE ...)
( Written by the leading authorities on the first-year se...)
(CREATIVE STRATEGY IN ADVERTISING, 11E, International Edit...)
(CREATIVE STRATEGY IN ADVERTISING provides everything stud...)
(This powerful revision provides students with everything ...)
(CREATIVE STRATEGY IN ADVERTISING provides everything you ...)
(CREATIVE STRATEGY IN ADVERTISING provides everything you ...)
(CREATIVE STRATEGY IN ADVERTISING provides everything you ...)
(This book focuses on the idea that good advertising alway...)
(Book by Gardner, John N., Jewler, A. Jerome, Barefoot, Be...)
(Book by Gardner, John N., Jewler, A. Jerome, Barefoot, Be...)
(Education, Self-Help)
(Brand new)
(New copy. Fast shipping. Will be shipped from US.)
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Married Belle Lavisky, November 27, 1960. Children: Melissa Ann, Scott Joseph.