Background
Amirah Kassem was born on January 8, 1978, and grew up in Chihuahua, Mexico, where she learned to bake from her mother and grandmother.
2018
177 Lafayette St, New York, NY 10013, United States
A typical breakfast for Amirah Kassem consists of ice cream and cookies.
2018
177 Lafayette St, New York, NY 10013, United States
Amirah Kassem with her colleagues at Flour Shop.
2018
177 Lafayette St, New York, NY 10013, United States
Amirah Kassem's pink jumpsuit.
2018
177 Lafayette St, New York, NY 10013, United States
Flour Shop
Amirah Kassem
919 S. Grand Ave. Los Angeles, CA 90015, United States
Amirah Kassem graduated from Fashion Institute of Design & Merchandising (FIDM) with a Bachelor of Science in Business Administration, Management, and Operations in 2009.
(Flour Shop’s rainbow explosion cakes have become an inter...)
Flour Shop’s rainbow explosion cakes have become an international sensation! And now, with The Power of Sprinkles, Flour Shop Founder Amirah Kassem reveals the secrets to making her magical cakes at home.
https://www.amazon.com/Power-Sprinkles-Cake-Founder-Flour/dp/1419737422
2019
Amirah Kassem was born on January 8, 1978, and grew up in Chihuahua, Mexico, where she learned to bake from her mother and grandmother.
Later on, Kassem attended the Fashion Institute of Design & Merchandising in Los Angeles. She graduated from FIDM with a Bachelor of Science in Business Administration, Management, and Operations in 2009.
Kassem began her career in fashion while attending FIDM. She started out working for 7 For All Mankind and Fred Segal. Eventually, Kassem moved her way into high fashion through experiences at Interview Magazine and Karl Templer. She then moved to NYC, where she worked alongside Johan Lindeberg in the launch of BLKDNM.
In 2012 Amirah Kassem left the fashion industry to set up a high-concept bakery, Flour Shop. This is known for unusually-shaped cakes in the shapes of cheeseburgers, pizzas, buckets of popcorn and the well-known "Explosion Cake". The company specialise in creating baked goods without the use of fondant icing.
Her clients have included Kim Kardashian, Katy Perry and Beyonce, as well as brands likes Vans, Louis Vuitton, and Alice + Olivia.
Amirah has headlined food festivals like Food and Wine Festival, New York City Wine and Food Festival and Catskills Festival.
Flour Shop opened their Flagship Store in SoHo New York in November 2017.
Amirah Kassem also works frequently on collaborations with photographer Henry Hargreaves. Their work includes "Burning Calories" photo series, which is in a gallery in Venice, Italy as of November 2013. Kassem and Hargreaves also collaborated on a photo series in celebration of the Wu Tang Clan’s 20th anniversary for the Wu Tang Brand.
Kassem's work has also been featured in the Whitney Museum and Brooklyn Museum. In 2015, When the Brooklyn Museum celebrated Takashi Murakami, Amirah used 10,000 gumballs to create her own art installation, reinterpreting the Murakami flower.
On April 9, 2019, Amirah Kassem released her first book, The Power of Sprinkles: A Cake Book by the Founder of Flour Shop.
(Flour Shop’s rainbow explosion cakes have become an inter...)
2019Quotations: "I work hard for myself but also hope to inspire little girls playing with easy bake ovens to build their own empires! Because a woman’s place is in the kitchen…of a company she built from scratch."
In April 2017, Amirah Kassem married Ross "The Boss" Harrow.