Education
Gronstedt received his Master of Business Administration from the Stockholm School of Economics and his Doctor of Philosophy in Journalism and Mass Communication from the University of Wisconsin-Madison, in 1994.
Gronstedt received his Master of Business Administration from the Stockholm School of Economics and his Doctor of Philosophy in Journalism and Mass Communication from the University of Wisconsin-Madison, in 1994.
He is an advocate of transmedia storytelling and game-based learning and president of the Gronstedt Group. He was an Assistant Professor in Marketing at the University of Colorado at Boulder 1994-1997. In 1997, he founded the Gronstedt Group.
As president of this firm, he helps global companies like Google, Intuit, General Electric, United Healthcare, Deloitte, Dell, Avaya, American Eagle Outfitters, Microsoft, Kimberly-Clark, and government clients like the United States. Department of Transportation and the City of New York improve performance with next-generation digital simulations, gaming, and immersive 3D virtual worlds.
