He studied film at the School of Visual Arts in New York City.
He was President of (2008-2014)., A division of Universal Pictures (2006-2008) and (1991-2006). Some of the over 100 films he produced are Non-Stop, Project X, Equilibrium, Scream and Scary Movie.
In 1991, while a student, Rona went to work as an intern for Harvey Weinstein at Rona went on to become an assistant for the Weinsteins.
He was then promoted in 1995 to Director of Development and Production for the new genre label the Weinstein"s had launched to compete with Newline Cinema called
Rona served as Company-President of from 2001-2006, during which time the company changed its focus from acquiring and co-financing lower budget pictures to producing, marketing and distributing a wider variety of films. Rona supervised more than 60 productions, ranging from thrillers like the Scream franchise, to comedies like the Scary Movie franchise and Bad Santa, and to action films such as Sin City.
In 2005 Rona appeared on Season 3 of the reality show on Bravo. In 2006, Rona joined Universal Pictures as co-president of the new label,, which was funded by Universal.
Rona oversaw all creative aspects of the label.
Under Rona"s leadership Rogue Picture produced Shaun Of The Dead, Hot Fuzz, The Strangers, Dave Chappelle"s Block Party, and Fighting. Rona served as President,, Joel Silver"s production company based at Warner Brothers studios from December, 2008 until January 15, 2014. He was responsible for overseeing all creative aspects of the company including production and development of feature films and television
Rona also produced several of the shingles productions including Non-Stop, Book Of Eli, Sherlock Holmes, and Project X. Rona also produced The Gunman.
Rona left in January, 2014.