Noto graduated from Franklin Doctorate. Roosevelt High School in Hyde Park, New New York He attended the United States Military Academy at West Point, where he was a star linebacker on the Army football team, earning All-East and Academic All-American honors. After the military, Noto attended business school at the University of Chicago while working at Kraft Foods as a brand manager, and later received an Master of Business Administration from the Wharton School of Business in 1999.
Previously, he was a managing director at Goldman Sachs and the Chief Financial Officer of the National Football League. In 1991, Noto was the highest-ranked mechanical engineering major in his graduating class. After graduating from Army Ranger School at Fort Benning, Noto served as a Communications Officer with the 24th Infantry Division in Fort Stewart, Georgia.
Noto joined Goldman Sachs in 1999 and was voted the top analyst by Institutional Investor magazine for research on the Internet industry.
Noto led the firm’s communications, media and entertainment research team at Goldman Sachs, and provided strategic direction and resource allocation for the group. He became a managing director in 2003, and a partner in 2004.
On 24 February 2008, Noto took over the job of Chief Financial Officer for the National Football League, a position left vacant since former Chief Financial Officer, Barbara Kaczynski, left in February 2003. Noto held the position until October 2010, but left just prior to the negotiations which led up to the 2011 lockout.
He returned to Goldman Sachs in October 2010 as the co-head of Goldman’s global media group.
Noto would work as the main banker dealing with Twitter. In May 2014, Noto announced that he would be leaving Goldman Sachs to join the New York-based hedge fund Coatue Management Limited Liability Company. However, on 1 July 2014, Twitter Chief Executive Officer Dick Costolo announced that Noto would join Twitter as the company"s Chief Financial Officer. The two men built a good relationship the previous year when Noto managed Twitter"s account while at Goldman Sachs. In 2014, Noto received total compensation of $73 million.
