Background
Weinstein, Art Ted was born on August 18, 1955 in Brooklyn. Son of Jesse and Sylvia Weinstein.
(This edition of Market Segmentation includes the key elem...)
This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.
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educator marketing professional
Weinstein, Art Ted was born on August 18, 1955 in Brooklyn. Son of Jesse and Sylvia Weinstein.
Bachelor in Marketing, University South Florida, 1976. Master of Business Administration in Marketing, Florida International University, 1982. Doctor of Philosophy, Florida International University, 1991.
Assistant store manager, F.W. Woolworth Company, Atlanta, 1976-1978; senior marketing research representative, A.C. Nielsen Company, Northbrook, Illinois, 1978-1982; regional manager, marketing analyst Small Business Development Center, Florida International U., Miami, 1982-1989; adjunct instructor, instructor marketing and environmental, Florida International U., Miami, 1986-1991; adjunct instructor Entrepreneurial Institute, U. Miami, Coral Gables, 1986-1989; partner director marketing operations, Pro-Mark Superior vena cava syndrome, Cooper City, Florida, 1987-1990; assistant professor marketing and international business, Hofstra U., Hempstead, New York, 1991-1993; associate professor marketing, Nova Southeastern U., Fort Lauderdale, Florida, since 1993.
(This edition of Market Segmentation includes the key elem...)
Member American Marketing Association, Academy Marketing Science, International Academy Business Disciplines.
Married Sandra Lee Press, April 19, 1977.