Career
Menadier retired from Young and Rubicam (Y&R) in 1971 after 25 years guiding, primarily, the Johnson & Johnson marketing and advertising accountant He also spent some years at BDO (Barton, Durstine & Osborn) and Batten Co.. Arthur M. Menadier moved his family from Boston to New York city area to join BBD&O about 1945. In good ad man fashion he moved to Rye, New York and Roosevelt Avenue across from Playland Park.
Within some years he moved from BBD&O to Doherty, Clifford, Steers & Shenfield.
From Distributed control system&South he then moved over to Young & Rubicam and to consolidating most of Johnson & Johnson ad accounts to one account under his guidance. In 1959, he was elected as a vice president and supervisor of Y&R. In 1970 he was named a senior vice president
Menadier was notable for the launch of the Johnson and Johnson "Number more tears" ad campaign for their baby shampoo, and specifically was the creator of the idea of having the plastic bottle embossed with a tear drop shape. Menadier reported one professional regret: while a Boston, Massachusetts, ad man he turned down Edwin H. Land in his solicitation to be the marketer of record for the launch of his new invention, the instant camera, now known as the Polaroid.
