Log In

Arthur Bertholin Larsen Richardson Edit Profile

marketing professional

Arthur Bertholin Larsen Richardson, American marketing professional. Member American Marketing Association (vice president 1975-1976), Japan American Society, Advertising Agency Association Hwaii (president 1984).

Background

Richardson, Arthur Bertholin Larsen was born on April 22, 1935 in Schenectady, New York, United States. Son of Arthur L.B. and Marjory (Bush) Richardson.

Education

Bachelor of Science in History, Fordham College, 1958. Certified international management, University Hawaii, 1988.

Career

Assistant new products manager Colgate Palmolive Company, New York City, 1958-1961. Advertising manager Hathaway Shirt Company, Waterville, Maine, 1961-1965. International marketing director Turner Jones Company, New York City, Tokyo, 1965-1970.

Senior vice president, partner Mayfield, Smith, Park Advertising, Honolulu, 1974-1985. Senior vice president Doyle Dane Bernbach Needham Worldwide, 1985-1988. President Market Strategies, 1988-1991.

Vice president Sellers Advertising, since 1991.

Membership

Member American Marketing Association (vice president 1975-1976), Japan American Society, Advertising Agency Association Hwaii (president 1984).

Connections

Married Heidrun Borgwardt, November 3, 1966 (divorced September 1971). 1 child, Eric Arthur. Married Gayle L. Hong, December 3, 1990.

father:
Arthur L.B. Richardson

mother:
Marjory (Bush) Richardson

spouse:
Heidrun Borgwardt

spouse:
Gayle L. Hong

child:
Eric Arthur Richardson