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Arthur Jay Kover Edit Profile

marketing educator , consultant

Arthur Jay Kover, American marketing educator, consultant. New York State Regents scholar, Cornell State scholar, 1949-1954, University scholar Yale University, 1954-1957; Wilson University fellow Yale University, 1959, Special Research fellow National Institute of Mental Health, Yale University, 1968-1970.


Kover, Arthur Jay was born on June 16, 1932 in New York City. Son of Theodore and Anita Pearl (Robinson) Kover.


Bachelor, Cornell Univercity, 1953; Master of Arts in Sociology, Yale University, 1954; Doctor of Philosophy in Sociology, Yale University, 1970.


Senior project director department of research Kenyon & Eckhardt, Incorporated, New York York City, 1960-1964, vice president, director research, 1979-1981. Vice president, manager department of research Foote, Cone & Belding, 1964-1969. Assistant professor organizational behavior Cornell University, Ithaca, New York, 1970-1978.

Vice president, director research development J. Walter Thompson Company, New York City, 1978-1979. Director research and strategy planning Cunningham & Walsh, Inc., 1981-1987. Senior vice president- research Northwest Ayer, Inc., 1987-1991.

Professor marketing graduate school business administration Fordham University, 1991—2001, chair marketing area, 1993—1998. Management fellow Yale School Management, New Haven, since 2001. Vice president, associate research director Benton & Bowles, Incorporated, New York York City, 1972-1974.

Member corporation research & development committee, new business committee J. Walter Thompson Company, New York City, 1978-1979, strategy planning board, New York operating committee Kenyon & Eckhardt, Inc., 1979-1981. Vice president Cunningham & Walsh, Incorporated, New York York City, 1981, senior vice president, 1982, trustee profit sharing plan, 1985, managing director board directors strategy & planning committee, quality committee, 1986. Adjunct professor marketing graduate school business administration New York University, 1985-1990.

Independent marketing and organizational consultant in field. 1st lieutenant United States Army, 1954-1956.



First lieutenant United States Army, 1954-1956. Fellow Academy Marketing Science, Society Applied Anthropology. Member American Marketing Association (executive), American Sociological Association, Comm.

Research Council, Market Research Council(councilman at large, 1986-1987, president 1989-1990), Association Consumer Research, Lotos Club, Elizabethan Club.


Married Eugenia Marie Wetzel, January 16, 1971 (divorced). Children: Amy R., Ezra W. Married Margaret Sater Lord, March 23, 1991.

Theodore Kover

Anita Pearl (Robinson) Kover

Margaret Sater Lord

Eugenia Marie Wetzel

Ezra W. Kover

Amy R. Kover