Bai-yi Xu

Background

Xu, Bai-yi was born on December 11, 1911 in Shanghai, China. Son of Zhong-xing and Kang-jie (Shao) Xu.

Education

Graduate, Dixon Institute Advertising, London, 1934; graduate, Bennett College, Sheffield, England, 1935.

Career

Copywriter, Consolidated National Advertising Company, Shanghai, China, 1930-1941; owner, Metropolitan Advertising Agency, Shanghai, China, 1941-1956; assistant manager, Shanghai Advertising Corporation, 1956-1980; advisor, Shanghai Advertising & Decoration Corporation, since 1980. Consultant Research Society for Marketing Education, Guangzhou, since 1985, Shanghai Advertising Association, Shanghai Public Rels. Association, since 1986, Executive Committee Shanghai Federal of Industry & Commerce, since 1988.

Consultant professor Shanghai Institute of Business Administration, since 1989.

Achievements

• Bai-yi Xu has been listed as a noteworthy Advertising counsellor by Marquis Who's Who.

Works

More photos

• book

  • Marketing to China: One Billion New Customers by Bai-Yi Xu (1989-09-03)
  • Marketing to China: One Billion New Customers

Membership

Member International Advertising Association, American Academy Advertising (international advertising education committee since 1990), American Marketing Association (professional), Public Rels. Society American.

Interests

• Avocation: reading.

Connections

Married Ma Jing-Qin, September 10, 1934 (deceased 1966. 1 child, Ben-yu.

Father:

Zhong-xing Xu

Mother:

Kang-jie (Shao) Xu

Spouse:

Ma Jing-Qin

child:

Ben-yu Xu