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Barbara Anne Neswald Edit Profile

artist , printmaker , writer , Advertising executive

Barbara Anne Neswald, American advertising executive, writer, printmaker, artist. Recipient various advertising awards, Benton Spruance award for distinguished printmaking, 2000; New York Regents scholar, 1952-1953.


Neswald, Barbara Anne was born on January 14, 1935 in New York City. Daughter of Edward and Veronica (Presby) Lutz.


Student Hunter College Media dir.


Media director Research.M. Klosterman Inc., Los Angeles, 1960-1964, copy writer, 1964-1973. Copy chief Broadway Department Stores, 1973-1976. Creative director Lucky Stores, Inc., Buena Park, California, 1976-1979.

Vice president advertising and communications Top Value Enterprises Company, Dayton, Ohio, 1979-1982. Sales promotion director Strawbridge & Clothier Clover division, Philadelphia, 1982-1996. Member advisory board Los Angeles Trade Technology College, 1976-1977.


  • Other Work

    • Author: (poetry) Iconography, 1997, Dream Truth, 1997, Hermit of Time, 1998. Etchings and paintings shown at numerous venues, Philadelphia and New Jersey, since 1997.


Board directors Logan Square Neighborhood Association, 1984-1997, Pennsylvania chapter United Nations International Children’s Emergency Fund, 1985-1989, American Poetry Center, 1985-1989, Women in Transition, Inc., 1986-1992, Friends of the Children, 1993-1994. Business and professional funding committee Academy Vocal Arts. Alumna Community Leadership Seminars, Philadelphia.

Member of Philadelphia Society Botanical Illustrators (board directors since 2000), American Society Botanical Artists, International Mass Retailing Association (chair steering retail committee advertising, marketing and sales promotion 1988-1993, named Retail Advertiser of Year 1990), Women in Communications, American Marketing Association.


Married Ronald Neswald, November 15, 1952 ( division January 1957). Children: Kurt Thomas, Linda Neswald Hunt, Elizabeth Williams Gann.

Edward Lutz

Veronica (Presby) Lutz

Ronald Neswald

Elizabeth Williams Gann Neswald

Linda Neswald Hunt Neswald

Kurt Thomas Neswald