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Barbara Bea Stern Edit Profile

marketing educator

Barbara Bea Stern, American marketing educator. Recipient Leavey award for Excellence Freedoms Foundation Valley Forge, 1984.

Background

Stern, Barbara Bea was born on December 3, 1939 in New York City. Daughter of Al and Rose (Zipes) Bergenfeld.

Education

Bachelor, Cornell University, 1959. Master of Arts, Hunter College, 1961. Doctor of Philosophy, City University of New York, 1965.

Master of Business Administration, Fordham University, 1981.

Career

Academy dean St. Peter's College, Englewood Cliffs, New Jersey, 1976-1979. Assistant professor marketing Montclair (New Jersey) State College, 1981. Associate professor marketing Kean College of New Jersey, Union, 1981-1986, assistant chairman department management science, 1982-1986.

Professor marketing Rutgers University, Newark, since 1986, vice-chair department marketing.

Works

  • Other Work

    • Author: Is Networking for You?, 1981. Member editorial boards scholarly journals. Contributor articles to professional journals.

Membership

Member American Marketing Association (co-chair summer education conference 1995), American Academy Advertising (chairman publications committee 1990-1994, award for outstanding contribution to research 1997), Association for Consumer Research (advisory council), Society for Consumer Psychology, Round Table Scholars, Phi Beta Kappa, Phi Kappa Phi, Omicron Delta Epsilon.

Connections

Married Harry Mark Stern, June 28, 1959 (divorced May 1980). Children: Leslie, Wendy.

father:
Al Bergenfeld

mother:
Rose (Zipes) Bergenfeld

spouse:
Harry Mark Stern

child:
Leslie Stern

child:
Wendy Stern