Background
Stern, Barbara Bea was born on December 3, 1939 in New York City. Daughter of Al and Rose (Zipes) Bergenfeld.
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Barbara Bea Stern
Edit ProfileEducation
Bachelor, Cornell University, 1959. Master of Arts, Hunter College, 1961. Doctor of Philosophy, City University of New York, 1965.
Master of Business Administration, Fordham University, 1981.
Career
Academy dean St. Peter's College, Englewood Cliffs, New Jersey, 1976-1979. Assistant professor marketing Montclair (New Jersey) State College, 1981. Associate professor marketing Kean College of New Jersey, Union, 1981-1986, assistant chairman department management science, 1982-1986.
Professor marketing Rutgers University, Newark, since 1986, vice-chair department marketing.
Achievements
Membership
Member American Marketing Association (co-chair summer education conference 1995), American Academy Advertising (chairman publications committee 1990-1994, award for outstanding contribution to research 1997), Association for Consumer Research (advisory council), Society for Consumer Psychology, Round Table Scholars, Phi Beta Kappa, Phi Kappa Phi, Omicron Delta Epsilon.
Connections
Married Harry Mark Stern, June 28, 1959 (divorced May 1980). Children: Leslie, Wendy.
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Born
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Nationality
American
Education
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1959
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1961
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1965
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1981