Background
Berman, Barry was born on December 2, 1944 in Brooklyn. Son of Abraham Louis and Gussie Boyarsky Berman.
(This best seller provides a balance between theory and pr...)
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases.
http://www.amazon.com/gp/product/8120330420/?tag=2022091-20
(Great Ideas in Teaching Retailing: A Case and Exercises B...)
Great Ideas in Teaching Retailing: A Case and Exercises Book is specifically designed to accompany Retail Management: A Strategic Approach, 10th Edition. Great Ideas in Teaching Retailing: A Case and Exercises Book is divided into three parts: *Long cases--This section consists of 6 cases ranging in length from 3-7 pages. All of these cases, including the shorter ones, are suitable as major class assignments. You may wish to assign them for presentation by teams.*Short cases--This section is comprised of 37 shorter cases that are generally 2-3 pages in length. These are suitable for shorter assignments or for in-class discussion.*Chapter-Based Exercises--There is one exercise per chapter (suitable for assignments and for in-class discussion) as well as an integrative case (suitable for a team presentation).
http://www.amazon.com/gp/product/0131870246/?tag=2022091-20
(The text that helps readers thrive in today’s retailing i...)
The text that helps readers thrive in today’s retailing industry. An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.
http://www.amazon.com/gp/product/0136087582/?tag=2022091-20
(This best seller provides a balance between theory and pr...)
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
http://www.amazon.com/gp/product/0131009443/?tag=2022091-20
(The text that helps readers thrive in today’s retailing i...)
The text that helps readers thrive in today’s retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
http://www.amazon.com/gp/product/0132720825/?tag=2022091-20
Berman, Barry was born on December 2, 1944 in Brooklyn. Son of Abraham Louis and Gussie Boyarsky Berman.
Bachelor of Business Administration, City College of New York, 1966. Master of Business Administration, City College of New York, 1968. Doctor of Philosophy, City University of New York, 1973.
Postgraduate, Hofstra University, since 1999.
Instructor marketing Hofstra University, Hempstead, New York, 1967-1971, assistant professor, 1971-1974, associate professor, 1974-1979, professor, 1979-1980, 81—, Walter H. "Bud" Miller distin. professor business, since 1989, academy director executive Master of Business Administration program, since 1999. Associate professor Rutgers University, Newark, 1980-1981. Consultant State Education Department New York, Albany, since 1971, New York Telephone Corporation, New York City, 1978, Singer Company, Stamford, Connecticut, 1985, Fortunoff's, Long Island, 1990, John Wiley and Sons, New York City, 1992, NCR, 1998, Savvy Systems, 1998, Kohl's, 1999, Simon Properties, 2001, Olympus American Melville New York, 2004, Duane Reade, New York City, 2004, Tesco, 2004, Musgrave, 2006.
(Great Ideas in Teaching Retailing: A Case and Exercises B...)
(This best seller provides a balance between theory and pr...)
(This best seller provides a balance between theory and pr...)
(The text that helps readers thrive in today’s retailing i...)
(The text that helps readers thrive in today’s retailing i...)
( A companion book, Great Ideas in Retailing, contains: ...)
( For courses in Retail Management. A contemporary ...)
Member American Marketing Association, American Collegiate Retailing Association, Academy Marketing Science, Southern Marketing Association, Beta Gamma Sigma.
Married Linda Nancy Grossman, June 9, 1968. Children: Glenna Laurie, Lisa Naomi.