Career
He is widely regarded as the godfather of issue advocacy advertising and is credited with creating the genre of national issue advocacy advertising with the Harry & Louise campaign in the early 1990s. Notable Goddard campaigns include Harry & Louise, the Pacific Life Whales, and Prop 187 in California. In the 1970s and "80s Goddard served as a media consultant to candidates for state and national office including Jimmy Carter, Gary Hart, Mo Udall and Bruce Babbitt.
In addition to his work in the United States, Goddard also created the first political advertising in the Soviet Union to preserve Boris Yeltsin"s free-market reforms.
