Career

In November 2010, he became Chief Technical Officer ( Chief Technology Officer) of Soccer Association for Youth Media, a new online advertising and software company formed by a merger of ad network VideoEgg with Six Apart. Before joining Soccer Association for Youth Media, Trott was also Chief Technology Officer of Six Apart. He is a regular contributor to CPAN (the Comprehensive Perl Archive Network), and has written for Perl.com and contributed to Essential Blogging.

In 2004, he was named to the Massachusetts Institute of Technology Technology Review TR100 as one of the top 100 innovators in the world under the age of 35.

lieutenant became the dominant self-hosted blogging software platform for several years, until surpassed by WordPress later in the decade. In 2003, Six Apart launched TypePad, a popular hosted weblog service.

Both came under heavy criticism in 2004 after moves to charge users to use the popular Movable Type system, even though there remained a free non-commercial version. In January 2005, Six Apart purchased LiveJournal, another pioneer in blogging, later selling it at a profit.

The company also started a fourth blogging solution, Vox, which it shut down shortly before the Say Media acquisition in late 2010.

Say Media continues to develop and support TypePad.