Background
He grew up influenced by the renowned Swiss design, structure and a lot of international exposure living in Geneva, London, Hong Kong and Monaco.
He grew up influenced by the renowned Swiss design, structure and a lot of international exposure living in Geneva, London, Hong Kong and Monaco.
He moved to New york in 1992 and attended the New York University Stern School of Business from which he received a degree in Finance and Marketing.
After a 5-year private banking experience at Chase and Donaldson, Lufkin & Jenrette, and several positions as Art and Creative Director in prominent design firms, Benjamin Vergnion assumed the role of Chief Executive and Creative Director of his own agency, Buro Creative, working alongside brands like Bayerische Motoren Werke, Mini, Columbia Records, Sony Music, Mediterranean Shipping Company Cruises, Ford Luxury Automotive, Aston Martin, Jaeger Le Coultre, Audemars Piguet, Rockstar and Warner Music Group. In 2009, after selling his agency portfolio he made his way into the fashion arena by financing the launch and marketing strategy of several brands including Spring Court 1936 and Happy Socks in North America. From 2010-2012 he was also a contributor to online fashion journal Selectism.
In 2012 he launched his own venture, Etiquette Clothiers, a Men"s luxury fashion basics brand.
Benjamin Vergnion also managed to collaborate with some of the most iconic fashion designers or labels including the likes of Steven Alan, Colette, Mark McNairy, Globe Trotter, Le Berlinois, Robert Geller, Brooklyn Circus and Freemans Sporting Club.