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Bernard Sidney Appel Edit Profile

consultant , marketing professional , electronics executive

Bernard Sidney Appel, American marketing professional, consultant, retired electronics executive. Recipient Torch of Liberty award Anti-Defamation League of B'nai B'rith, 1988, Defender of Jerusalem award, 1990, Alumni award Boston University School Management, 1994; named Man of Year, B'nai B'rith Fort Worth Jewish, 1984, Anti-Defamation League Fort Worth, 1990; named to Consumer Electronics Hall of Fame, 2002.


Appel, Bernard Sidney was born on January 10, 1932 in Boston, Massachusetts, United States. Son of Max and Sophie (Altshuler) Appel.


Associate of Arts Commercial Science, Boston University, 1959. Doctor Commercial Science (honorary), McKenzie College, 1991.


Store manager, buyer S & W Distributing Company, Boston, 1949-1959. Buyer Radio Shack Company, 1959-1966, merchandise manager, 1966-1970, vice president merchandising Fort Worth, 1970-1978, senior vice president merchandising and advertising, 1978-1980, executive vice president marketing, 1980-1984, president, 1984-1992, chairman, 1992-1993. Senior vice president Tandy Corporation, 1992-1993.

Board directors Uniview Corporation, 1995—2002. President Appel Associates, Marketing Consultant, since 1993. Vice chairman, board directors Integrated Technology Inc., 1994-1999.


Vice president Holbrook (Massachusetts) Jewish Community Center, 1958-1959. Board directors Casa Manana Museum, 1978-1979, Dan Danciger Jewish Community Center, Fort Worth, 1989-1998, Family Services, Inc., since 1990, Non-Profit Service Center, 1999-1904, Crime Prevention Resource Center, 1997-2005. Vice president, founder Temple Aliyah, Needham, Massachusetts, 1969-1970.

President Congregation Ahavath Sholom, Fort Worth, 1979-1981, board directors, since 1972. Board directors Jewish Federation Fort Worth, 1975-1997, vice president, 1981-1985, president, 1985-1987. Member advisory board Arts Council Fort Worth, since 1985.

Project renewal cluster chairman Acco-East, Israel, 1981-1994. Member executive committee southern regional campaign cabinet United Jewish Appeal, 1980-1989. Southern regional chairman United Jewish Appeal's Passage to Freedom Campaign for Soviet Jewry, 1989.

Co-chairman finance relations United Jewish Appeal Western Region, Jewish Agency Committee, 1992-1993, United Jewish Appeal Central Region, Jewish Agy Committee, 1993. Member executive committee Network of Indiana United Jewish Appeal Committees, since 1994. Member international board visitors Michael Jackson Neeley School Business, Texas Christian University, since 1990.

Honorary life member national commission Anti-Defamation League, 1992. With United States Coast Guard, 1951-1954. Member advisory board Crime Stoppers of North Texas, since 2005.

Chairman crime stoppers committee Safe City Commission, since 2006. Member Electronic Very Important Person Club, Fort Worth C. of Chamber (board directors 1981-1984), Masons, Shriners, Frog Club (Texas Christian University), Colonial Country Club, City Country Club, Fort Worth, Rotary (board directors since 2005).


Married Ellen Carey, July 1988. Children: Ann, Sharon. Children by previous marriage: Arlene R., Gerald I.

Max Appel

Sophie (Altshuler) Appel

Ellen Carey

Ann Appel

Sharon Appel