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Bernard Yves Dubois Edit Profile

consultant , marketing professional

Bernard Yves Dubois, French marketing professional, consultant. Member American Marketing Association, French Marketing Association (administrator since 1979), Association for Consumer Research.

Background

Dubois, Bernard Yves was born on January 10, 1946 in Paris. Son of François and Yvonne (Dupuis) Dubois.

Education

Master in Sociology, Sorbonne University, Paris, 1969. Master of Science, Doctor of Philosophy, Northwestern University, Chicago, 1973.

Career

Assistant, Northwestern University, Chicago, 1971-1973; from assistant professor to professor, Hautes Etudes Commerciales, Jouy en Josas, France, since 1973. Consultant in field.

Works

  • Other Work

    • Author: Dix Cas Europeens de Marketing Management, second edition, 1995, Comprendre le Consommateur, second edition, 1994. Co-author: (with Eduardo Cruz) Marketing em Portugal, 1993. (with Philip Kotler) Marketing Management, 9th edition, 1997.

      Contributor articles to professional journals.

Membership

Member American Marketing Association, French Marketing Association (administrator since 1979), Association for Consumer Research.

Connections

Married Michele Ruggiero, August 11, 1970. Children: David, Caroline.

father:
François Dubois

mother:
Yvonne (Dupuis) Dubois

spouse:
Michele Ruggiero

children:
Caroline Dubois

David Dubois