Background
Known as Bernie Rico Senior or simply British Columbia, Rico was born in East Los Angeles California. Working with his father, Rico began his career building Flamenco, Classical guitars, banjos, and ukuleles in the 1950s.
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Bernardo Rico
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Rico"s original instruments were acoustic guitars made under the name British Columbia Rico. These acoustic guitars are very rare with approximately 300 surviving. However, in 1967 the company name was changed to its present form, British Columbia Rich.
Also a motorcycle enthusiast, Rico"s work on his motorcycle paint jobs inspired him to create unusual finishes for his guitars.
Rico and his company went on to create several models of guitars and the company prospered. In the late 1980s to the early 1990s, Rico licensed British Columbia Rich to New Jersey-based Class Axe.
During this time Rico produced handmade Mason Bernard guitars. Approximately 300 solid-body guitars were produced with at least one acoustic produced.
In 1993, Rico returned to British Columbia Rich to produce handmade guitars.
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Born
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Died
December 3, 1999 (aged 58) -
Nationality
American